Lisa Wells

Our 2024 Marketing & Publicity Summit is in the books. Nine of us total, from four different states. Topics included an enneagram assessment; growth mindset; marketing and PR innovation; media and competitive analyses; and go-to-market strategies. All dedicated to helping authors define their audience and bring their true stories to readers in a way that resonates with them, and causes them to take action and tell their friends. 📚🚀 #zondervan #books #zondervanbooks #marketing #publicity #team

45

1 Comment

In SimpsonScarborough's 2021-22 “State of Higher Ed Marketing” report, 60% of lead marketers at universities were part of the senior leadership team and reported directly to the president. This number continues to rise in Universities as institutions increasingly recognize the importance of brand management and strategic communication in navigating today’s competitive higher education landscape. Through my research and professional experience, I have seen how this dynamic plays out. Unfortunately, many leaders at the community college level still silo marketing and communications departments under other administrative units, often excluding them from the strategic decision-making process. This is a missed opportunity. Marketing isn’t just about promotion—it’s about aligning institutional strategy with the needs and perceptions of stakeholders. As my dissertation research confirmed, when chief marketing and communications officers are integrated into the highest levels of leadership, they significantly impact university performance, reputation management, and enrollment outcomes. If your CMCO isn’t sitting at the cabinet table and reporting to the president, you’re not just under-utilizing them, you’re undercutting your institution’s potential. This concludes my Monday evening stream of consciousness.

30

2 Comments

I had such a great time discussing retirement formulas (nope, don't read anything in to that...), the three phases of life, marketing of the 'golden years,' and much more with Nick Lalonde, CFP®, CEPA®. Nick also teaches me about Ikigai, the intersection of what you are good at, what you love, what that world needs, and what you can be paid for. Check out our conversation: https://lnkd.in/e9K7hQ4M

46

7 Comments

We hear about Gen Z, Gen Alpha and Millennials all the time (sorry Gen X), but what about the 50+ market? This cohort represents a huge opportunity for marketers and are often ignored. Register for this informative webinar to learn what you can do to tap into this market.

11

Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

7

Glen Taylor shares insights into his acquisition of the Star Tribune and how he guided it through a challenging era. Learn how his strategic thinking boosted digital subscriptions while honoring the print legacy. Check out the full episode! 🎥

2

Finding innovative lead generation strategies is crucial for growth and sustainability. From leveraging gamification in employee advocacy programs to harnessing the power of user-generated content and engaging with audiences through podcasts, the approaches are as diverse as they are effective. Read more: #leadgeneration #customerdelight https://lnkd.in/eVA6hqMk 

1

A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

2

MSR Communications celebrates its 25th anniversary with an infographic that looks back on what’s changed in the last four years—from the pandemic to shifting consumer behavior and a greater emphasis on authenticity and combatting misinformation; PR pros have much to navigate. Looking to the future, we must be agile and strategic, leveraging a mix of secured media coverage and integrated activities from all media types to tell compelling stories that connect with consumers and prospective buyers on a much deeper level.  Full infographic here https://bit.ly/3ZoQfPv #PR #PublicRelations

8

1 Comment

Love Ali’s point here. “Ads that try the least perform the best.” That doesn’t always mean the effort marketers put into the ads, our jobs aren’t easy! But the perfectly staged, professionally shot photos can fall flat. There’s a time and place! #highered #higheredmarketing #strategy #brandstrategy

3

Thanks PRNEWS for running my piece on the power of narrative and its impact on brand. Brand management requires more speed, adaptability and constituent management than ever. Stay nimble. https://lnkd.in/eskBY88W

11

1 Comment

🔑 🔑 Webinar: From Data to Action: 5 Key Findings from the 2024 Higher Ed Marketing Report 💡 💡 Unlock the secrets to higher ed marketing success in 2024 and beyond! Don't miss our upcoming webinar next week featuring industry experts Lauren Hillery, VP of Strategy at LT, and Jason Keath, Strategist at Convince & Convert. They'll reveal exclusive data and insights from our highly anticipated 2024 Higher Education Marketing Report. When: Tuesday, June 25th (10am PST / 1pm EST) Topics We'll Cover: What platforms should you prioritize? How can you craft messaging that truly lands with Gen Z? What are students' top decision drivers when choosing a school? What role is AI playing on higher education marketing teams? This is a webinar you don't want to miss. Save your seat today and gain access to the full report and infographic. Link for registration in comments. #higheredmarketing #webinar #marketingtrends

16

3 Comments

Discover new strategies for creating win-win outcomes between consumers, marketers and businesses in the latest Marketing Connections Podcast. Hosts Alixandra Barasch (University of Colorado) and Kaitlin Woolley (Cornell University) explore how brands can build value beyond profits. #marketingstrategy #MarketingScienceInstitute #advertisingresearch #theARF

3

Agency vs. Corporate: This question constantly rears its head throughout a marketer’s career. Which side of the fence do you fall on? For Kourtny Shaw, Director of Marketing at Southwestern Illinois College, the answer is clear: Corporate all the way. But why? Kourtny argues that immersing yourself in a single brand gives you: → A deeper understanding of the brand's nuances → Greater focus and clarity in your marketing efforts → One cohesive strategy to wrap your head around On the flip side, agency life can be a whirlwind. Juggling multiple clients and campaigns simultaneously can be: → Overwhelming and mentally taxing → Difficult to give each brand the attention it deserves → Tough to strike a balance between creativity and business objectives But let’s be crystal clear: there's no right or wrong answer. It all comes down to your personal preferences and career goals. Some thrive on the fast-paced, ever-changing nature of agency work. Others prefer the depth and stability of working on a singular brand. The key is to find the environment that allows you to: → Showcase your strengths → Grow and learn in ways that excite you → Strike the balance between creative and business outcomes — So, which side do you fall on? Are you team agency or team corporate? Why? Tune in to this week's episode with Kourtny Shaw to hear more about her journey and insights!

3

Check out my thoughts on agency Rolodexes, diversity in the industry, underdog agencies, AI, and more in this Q&A with AdForum.

7

My favorite part of marketing is the variety of the work: writing, analytics, strategy, events. The list goes on (and on, and on...). But design has always been particularly fun and satisfying for me, which is why I was delighted to get to work with Rob Wooten at Convoy in creating a new brand identity for ScholarOne and to update the Silverchair logo while we were at it. ✨ Read all about the "glow up" in a new blog: https://lnkd.in/egMRp355

40

4 Comments