William Álvarez

Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies 🔥 "To future-proof marketing strategies and prevent spending on third-party targeting from spinning out of control, marketers must not only invest in first-party data capabilities but make a hard turn toward contextual-based targeting" Read the full AdExchanger article NOW 👇 https://bit.ly/3VC6esT #contextual #contextualtargeting #thirdparty #firstpartydata

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🚨 Ads Manager Feature Launch: Select Quora advertisers running CPC campaigns now have access to CPC Auto-bidding! Learn more about this powerful budget optimization tool and how to get started.

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Getting started with Google Ads? 🛍 Read this article to find out how you can get $500 in Google Ads credit, completely free! 📈

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Boost your PPC ROI with proven strategies, from keyword research to ad optimization. Learn how to create effective campaigns that drive traffic and conversions.

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AI is changing how marketers create email campaigns. We examine more than 40 opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process >> https://lnkd.in/edUd5aUt #emailmarketing #generativeAI #machinelearning #digitalmarketing

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We’ve made attention metrics easier to integrate into your media buying strategy—now, they’re as simple to implement as they are effective. Our newly updated guide to programmatic activation offers fresh insights to help you choose the optimal strategy for driving better advertising outcomes. What’s inside:  • Expanded analysis of high-AU PMPs vs. pre-bid targeting vs. custom algos  • New case studies demonstrating the impacts of each activation method • Detailed overview of Adelaide’s DSP and SSP integrations • Advanced techniques to fine-tune and customize your targeting strategy 📘 Download your free copy now:

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Got an interesting question from a $100M+ online retailer. How can we improve site speed before holiday (without impacting our tracking)? These guys have: - Dozens of marketing pixels and tracking scripts - GA/GTM stack - Some server-side tracking (not all) Here's the quick approach they (and you) can take: Pixel Audit and Cleanup - Strip out unused libraries and pixels - Disable any redundant or outdated events - Hunt down and fix broken pixels You'll also find that analytics and other 3rd party pixels (often) aren't the primary site speed blockers. Instead, some upstream resource. So run your site through Google Lighthouse to identify blockers, and improve your "first contenful paint". Tag Managers Migrate all 3rd party scripts to a tag manager (GTM, Tealium, Adobe Launch, etc.) Benefits: - Better data governance - standardization - script modification - caching - sequencing control Server-Side Tagging Move clientside tracking to server-side capabilities for platforms like Meta, Google, TikTok SS Tagging can reduce browser load (crucial for mobile), but more importantly improves data quality to ad platforms. More data = more signal = smarter algo = increased ROAS, lower CAC. Smart Tag Sequencing - Defer non-critical pixels to load later - Use tag manager features for async loading The TLDR - Ditch unused pixels/libraries - Run your site through Lighthouse, fix blockers - Use a tag manager - Fix any broken tracking - Optimize load sequence - Set up server-side where possible This approach should significantly boost mobile performance without sacrificing your marketing data. Remember, with the holiday rush and heavy mobile traffic, every millisecond counts. What other tracking or site speed tactics would you add to prep for the Black Friday pop? Drop your thoughts below. #ecommerce #siteoptimization #blackfridayprep

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Apple didn't get rid of the IDFA, it gave consumers the choice. c 85% of consumers opted out. Consumer choice gets a lot less regulatory attention than deprecation (and its hard to argue about the wording of a consent screen). Google's latest decision to emulate Apple's approach to IDFAs by shifting cookie deprecation to a consumer choice model is likely to deflect the accusations of anticompetitive behavior. It's a way easier path for them. Depending on how they ask for consent it may well get to a similar end point.. So let's see how this is implemented ('allow this site to share your personal data with third parties' = huge opt out v 'support this publisher to see more relevant ads...' = better opt in). Either way we will see a further reduction. https://lnkd.in/eVQ9YSh6

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Rising ad costs are here to stay—here’s how to win in 2025 despite them. Major ad platforms’ earnings reports confirm 2 things: 1️⃣ Ad costs are increasing. 2️⃣ Engagement and impressions are growing too. A few stats: 💰 Meta: Ad costs up 11%, impressions up 7%, and sequence-based modeling improving conversions by 2-4%. 📈 YouTube: Higher engagement with Shorts and Connected TV ads. 🚀 Snap: Daily active users +9% YoY, with direct response ads driving 16% revenue growth. 📊 Reddit: Stock surged 40% after Q3 earnings—an emerging platform to watch. What does this mean for 2025? Higher ad costs can still expand reach, impact, and drive sales—but only with smart planning. What do you need to do? 3 steps: 1. Budget for a 10-15% increase in ad costs in 2025. 2. Explore Reddit for access to highly engaged niche audiences. 3. Drive efficiency with better targeting and new formats like YouTube Shorts or CTV. Q5 is a strong window for reach—don’t let rising costs hold you back. Anything I missed? Drop a tip below.

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In a significant policy update, Google announced it will ban impersonation in ads starting March 2024. This move targets deceptive practices where advertisers falsely claim affiliations with public figures or brands. Violators will face stringent penalties, including account suspension and permanent bans. This change aims to enhance user trust by curbing scams and misleading advertisements. Google is reinforcing its commitment to transparency and integrity in digital advertising, ensuring a safer online environment for users. Source: https://lnkd.in/dpc9yx2j Why This Matters for Digital Marketers? Digital marketers should take note of this upcoming change and review their advertising practices to ensure compliance. Authenticity and transparency will become even more critical, as Google intensifies its efforts to protect users from deceptive content. Adopting ethical marketing strategies not only aligns with these new regulations but also builds long-term trust with audiences, fostering a positive brand reputation. This shift underscores the importance of integrity in digital marketing and offers an opportunity to lead with creativity and genuine engagement. By staying ahead of these changes and prioritizing authenticity, marketers can not only avoid penalties but also differentiate themselves in a competitive landscape. 👋I am Erum, and I share updates about Google & YouTube ads. Follow my posts to stay updated about industry trends and new features with insights!

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A lot has been written about how generative AI will forever change the way we search and source information on the web. Much less has been written about practical actions marketers can take to future-proof their content in the age of large language models (LLMs) and personal AI agents. That's what I set out to do here with our latest insights piece. #ai #seotips #llmo https://lnkd.in/eRZcguBG

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If you're wondering how AI could impact attribution, you're not alone. We've been researching what "could be" and gathered a few benefits of AI in Attribution: → Campaign Targeting → Time Saving → Budget Allocation → Historical Data Analysis → Improved ROI Learn More About AI in Attribution – Read the Full Circle Blog » https://bit.ly/4hhsAZK #ai #attribution #marketing #marketingattribution

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Savvy advertisers want to align their campaign performance with business outcomes, not just media metrics. Multi-screen attribution is an effective tool for brands because it allows the advertiser to understand the customer’s behavior on a granular level. Sponsored by Spectrum Reach.

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