Connecting great businesses and great owners | Business Sales | Valuations | Franchise Sales

Andover, Massachusetts, United States Contact Info
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About

Experienced business leader and marketing strategist with demonstrated success leading teams and managing businesses. Passionate advocate for entrepreneurship and business ownership. Dedicated to the success of clients while helping them navigate the ever-changing needs of their businesses.

Activity

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Experience

  • Dribbble Graphic

    Vice President, Marketing

    Dribbble

    - 1 year

    Andover, Massachusetts, United States

    Led a global marketing organization responsible for the go-to-market efforts of Dribbble and Creative Market. Responsible for customer acquisition including paid media, affiliate marketing, conversion rate optimization and email marketing efforts. Supported M&A research, due diligence and integration while leading the organization’s contributor acquisition function that brought new sellers to Creative Market and new designers to Dribbble. Responsible for social media, branding and corporate…

    Led a global marketing organization responsible for the go-to-market efforts of Dribbble and Creative Market. Responsible for customer acquisition including paid media, affiliate marketing, conversion rate optimization and email marketing efforts. Supported M&A research, due diligence and integration while leading the organization’s contributor acquisition function that brought new sellers to Creative Market and new designers to Dribbble. Responsible for social media, branding and corporate communication strategy and execution.

  • Monotype

    Monotype

    20 years

    • Monotype Graphic

      Vice President Digital Commerce

      Monotype

      - 1 year 8 months

      Woburn, Massachusetts, United States

      Managed P+L of a global ecommerce business consisting of six ecommerce sites and an indirect business. Led an ecommerce marketing organization responsible for paid media, SEO, affiliate marketing, email marketing, social media, promotional events, content development and conversion rate optimization. Led industry research to support acquisition strategy for digital commerce business. Responsible for integration of multiple acquisitions. Enabled sourcing of MQLs from web to support enterprise…

      Managed P+L of a global ecommerce business consisting of six ecommerce sites and an indirect business. Led an ecommerce marketing organization responsible for paid media, SEO, affiliate marketing, email marketing, social media, promotional events, content development and conversion rate optimization. Led industry research to support acquisition strategy for digital commerce business. Responsible for integration of multiple acquisitions. Enabled sourcing of MQLs from web to support enterprise sales team.

    • Monotype Graphic

      Sr. Director Product Management, Creative Professional Subscriptions

      Monotype

      - 3 years 6 months

      Woburn, Massachusetts, United States

      Led product development and marketing of a profitable subscription offering for creative professionals that exceeded 1M subscribers (30,000 paid). Owned lifecycle marketing and go-to-market strategy and execution. Developed complementary professional services offering to support enterprise subscribers. Led industry and customer research to identify candidates for acquistion or partnership. Established customer success function and expanded support resourcing offshore to reduce response time and…

      Led product development and marketing of a profitable subscription offering for creative professionals that exceeded 1M subscribers (30,000 paid). Owned lifecycle marketing and go-to-market strategy and execution. Developed complementary professional services offering to support enterprise subscribers. Led industry and customer research to identify candidates for acquistion or partnership. Established customer success function and expanded support resourcing offshore to reduce response time and improve NPS and CES scores.

    • Monotype Graphic

      Sr. Director, eCommerce Marketing

      Monotype

      - 5 years 2 months

      Woburn, Massachusetts, United States

      Managed ecommerce operations for company’s Creative Professional business unit, driving double-digit growth annually. Responsible for an ecommerce marketing organization that led paid media, SEO, email marketing, affiliate marketing, social media activity and promotion coordination. Delivered a 4+ ROAS off of a $1M ad spend. Supported the M&A process responsible for multiple acquisitions. Managed product roadmap and engineering team responsible for development, maintenance and UX of four…

      Managed ecommerce operations for company’s Creative Professional business unit, driving double-digit growth annually. Responsible for an ecommerce marketing organization that led paid media, SEO, email marketing, affiliate marketing, social media activity and promotion coordination. Delivered a 4+ ROAS off of a $1M ad spend. Supported the M&A process responsible for multiple acquisitions. Managed product roadmap and engineering team responsible for development, maintenance and UX of four ecommerce sites and a homegrown commerce platform. Built and executed go-to-market plans to support feature releases and product launches.

    • Monotype Graphic

      Marketing Programs Manager

      Monotype

      - 9 years 11 months

      Wilmington, Massachusetts, United States

      Managed performance marketing plan supporting Monotype’s ecommerce business that included paid media, SEO, SEM, email marketing and affiliate marketing efforts. Grew ROAS and conversion rate while reducing ad spend. Led SEO and SEM efforts. Established program to acquire new sellers. Led marketing and communications strategy to support enterprise sales. Responsibilities included lead nurturing, event marketing, press outreach, collateral and sales presentation development.

  • Marketing Programs Mgr

    Monaco Systems

    - 3 years

    Andover, Massachusetts, United States

    Established go-to-market plan and execution for MonacoEZcolor, the organization’s first prosumer color management offering. Executed a successful product launch through event marketing, email marketing, direct mail, press outreach and partner marketing efforts.

  • Marketing Communications Specialist

    Pelorus Communications

    - less than a year

    Bolton, Massachusetts, United States

    Pitched media outlets to support client product launches and other announcements. Developed press materials including press releases, images, case studies and feature articles. Developed relationships with media outlets. Coordinated press interviews and other media appearances for clients. Tracked and reported results of PR efforts with clients.

Education

Volunteer Experience

  • Entrepreneurship for All (EforAll) Graphic

    Accelerator Mentor

    Entrepreneurship for All (EforAll)

    - Present 4 years 1 month

    Economic Empowerment

    Serve on a mentor panel of experienced business leaders to support a budding entrepreneur through the process of turning their idea into a growing business. Leverage business and leadership experience to provide strategic guidance, assist in goal setting, instill accountability and reaffirm topics and themes raised during the entrepreneur’s classroom sessions with EforAll.

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