Content Director

Groot Hospitality is a Miami Beach, Florida-based collective of top restaurants, bars, cafés, nightlife ventures and hotels. Officially formed in 2018 by David Grutman, the company is a forerunner in its field. The group creates entirely unique atmospheres of upscale dining, luxe decor, marquee entertainment and highly shareable moments. The group-wide goal is that all guests enjoy an unforgettable escape into Groot’s vibrant, dynamic world. Current Groot Hospitality properties include: The Goodtime Hotel, the nightclubs LIV and STORY, the restaurants Gekkō, Komodo, The Key Club, Papi Steak, Strawberry Moon and Swan. At both the Goodtime Hotel and Swan, Grutman is partners with the multi-hyphenate musician and producer Pharrell Williams – the pair will also open their first resort, Somewhere Else on Atlantis Paradise Island, in 2024. Grutman is also partners with the recording artist and actor Bad Bunny on Gekkō. Multiple other projects are in the pipeline, including an expansion plan that will bring Groot Hospitality to cities worldwide. Ultimately, Groot Hospitality delivers one-of-a-kind outings across its locations and activations. By further programming the company’s physical spaces with an immersive, 360-degree approach — including a focus on headline performances and social media vignettes — we consistently provide our patrons with an experience that is high-energy, high-impact, and highly memorable. As the architect of our content and digital landscape, you’ll be responsible for weaving a compelling brand narrative that positions our brands as the ultimate destinations across the digital sphere. Content & Storytelling Authority:

• Strategic Visionary: Develop and implement a comprehensive content strategy that aligns with our overall business objectives and target audience preferences.
• Storytelling Architect: Craft a cohesive brand narrative that captures the essence of each brand’s unique identity and guest experience.
• Trend Hunter: Stay at the forefront of hospitality trends, content marketing best practices, and social media engagement strategies.
• Content Mastermind: Lead the creation and execution of high-quality content across various formats, including social media content calendars, engaging blog posts, email marketing campaigns, website copywriting, and captivating video stories.
• Creative Collaborator: Work collaboratively with Creative Director and Sr. Brand Manager bring your content vision to life.
• Brand Guardian: Ensure brand consistency across all content platforms, maintaining strict adherence to brand guidelines.
• Content Performance Analyst : Establish and manage key performance indicators (KPIs) to measure the success of content initiatives, making data-driven decisions for optimization. Digital Marketing Leadership:
• Social Media Strategist: Develop and oversee social media strategy across all platforms (Instagram, FB, TikTok, LinkedIn etc.), focusing on building engaged communities, driving brand awareness, and highlighting guest experiences.
• Data-Driven Marketer: Analyze social media, website analytics, and other digital marketing performance metrics to identify trends and optimize content and marketing strategies.
• SEO / SEM Champion: Oversee search engine optimization (SEO) efforts for our hotel websites, ensuring organic visibility and increased website traffic.
• Email Marketing Champion: Develop email marketing strategy with Digital Marketing Manager to drive engagement and convert website visitors into reservation/bookings.
• Integrated Marketing Leader: Collaborate with marketing and sales teams to develop and execute integrated digital marketing campaigns that drive leads, brand awareness, and direct bookings/reservations.
• Technology Advocate: Stay informed about the latest content marketing technologies and tools, recommending and implementing solutions to enhance content creation, management, and distribution. Leadership and Team Management:
• Inspiring Leader: Lead and mentor a team of social media managers and digital marketing managers, fostering a collaborative and results-oriented environment.
• Strategic Delegation: Delegate tasks effectively, empowering your team to take ownership and achieve their full potential.
• Performance Management: Provide constructive feedback and guidance to help your team members develop their skills and advance their careers.
• Communication Champion: Foster open communication within your team and across departments to ensure everyone is aligned with content and digital marketing goals. You are the Ideal Candidate if You Have:
• 10+ years of experience in social media marketing, digital marketing, or a related field, with a strong focus on the hospitality industry.
• Proven track record of developing and executing successful digital marketing campaigns that drive engagement, brand awareness, website traffic, and bookings for hospitality brands.
• Strong leadership skills with the ability to motivate, inspire, and mentor a team of content creators and digital marketing specialists.
• Demonstrated expertise in content marketing best practices, social media marketing strategies, SEO/SEM principles, and email marketing for the hospitality industry.
• Strong analytical skills with the ability to translate data insights into actionable content and marketing strategies.
• Excellent communication, collaboration, and project management skills.
• A keen eye for visual storytelling and a basic understanding of design principles (bonus points for experience with photo editing software!). Working at Groot Hospitality Health insurance No strict dress code