Content Producer

THE COMPANY: 

Hiyo started when three changemakers had one disruptive idea: rethink the way the world drinks.

In April 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back on their drinking in solidarity with their families. In their late 20s and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.

Intrigued by their newfound sober curiosity and the lack of options in the non-alcoholic beverage space, they began brainstorming product concepts alongside their close friend from college, Cygne Cooper. This marked the genesis of Hiyo, a non-alcoholic social tonic, which produces similar stress-relieving, mood-boosting feelings that people usually seek from alcohol, but instead from healthy, functional ingredients.

The three co-founders have spent years honing their proprietary blend of adaptogens, nootropics, and botanicals to achieve the optimal feel-good “float” effect. With six functionals at the forefront of this feeling, Hiyo launched its first three fruit-forward flavors in May 2021. Since then, Hiyo has added a fourth flavor to its growing line of functional seltzers while showing up in thousands of stores and social spaces across the country. It is currently one of the fastest-growing beverage brands in the United States.

THE ROLE: 

Hiyo is seeking a skilled and self-starting Content Producer to join its in-house Marketing team. The role will be responsible for planning, filming, and editing organic video content for use across social media, digital marketing, and e-commerce channels. The ideal candidate is highly experienced in the world of video production and editing with a deep understanding of online platforms and a great sense of humor. We’re looking for someone who is excited to create engaging and inspiring content that captures the attention of our audience and tells the powerful story of our small but mighty brand. As a young business, we value team players who are ready to dive in—no job is too big or too small.

THE RESPONSIBILITIES: 

• Work within Hiyo’s Marketing team to conceptualize, produce, and manage a robust calendar of engaging, organic social media content
• Film, edit, and post captivating, high-quality video content for Hiyo’s social channels (Instagram, TikTok, Facebook), with expected deliverables averaging 5-8 pieces of content per week
• Develop storylines and strategies that expand brand awareness, encourage product trial, promote audience engagement
• Coordinate and set weekly shooting time with internal team members and partners involved in the content creation process, as needed
• Respond to customer inquiries on social promptly and professionally
• Track and reshare customer-generated content
• Attend events, trade shows, and activations to capture and post videos, imagery, and/or BTS content
• Assist with large-scale photo and video shoots
• Provide a monthly analytics report on engagement, followers, and overall performance

THE QUALIFICATIONS: 

• Located in the Los Angeles Metropolitan area 
• Access to a laptop, phone, and internet with the ability to occasionally travel
• Bachelor’s degree in Marketing, Communications, Film, Production, or Digital Media (or the equivalent professional experience)
• 1-3 years work experience post-college (or continued experience if college is not applicable) with related role requirements and responsibilities
• A thoughtful portfolio of work showcasing a variety of work across brands and platforms
• Expert working knowledge of social media and content platforms, editing programs, and analytics with a keen hunger to stay up-to-date on viral trends and growth tactics
• An energetic and positive personality that is comfortable working both in front of and behind the camera
• Familiarity with digital marketing, e-commerce, and communication platforms (i.e. Gorgias, Shopify, Slack, Klaviyo, Notion, Canva) highly preferred
• Experience with creative direction, copywriting, and storyboard development a large plus
• An interest in food + beverage, health + wellness, and/or no-low alcohol categories
• One ultra-positive, self-starting attitude that works well independently, as well as on small teams