Playground is working to make excellent child care accessible to all. Playground has built best in class software to manage all aspects of running a child care business. Playground has raised over $3.3M in funding, has several Statewide contracts, and is working with thousands of schools across the country. Our founders were recently recognized by Forbes as 30 under 30, and our work has been recognized across the country.
Playground is at an inflection point, growing at a quick pace. Playground is compromised of a team of owners who are not afraid to dive into large, complex projects.
Job Location
New York City, NY
Experience Required
Candidates should have 2+ years of experience in demand generation or a related field.
Required Skills
Proven experience in creating and executing successful demand generation campaigns
Strong analytical skills to measure and optimize campaign effectiveness
Excellent communication and collaboration abilities
In-depth knowledge of digital marketing tools and platforms
Ability to work in a fast-paced and dynamic environment
Job Description
We are seeking a talented Demand Generation Specialist to join our team. The ideal candidate will be responsible for developing and executing strategies to drive demand for our products and services. This role requires a blend of creativity, analytical prowess, and a results-driven mindset.
Responsibilities
Newsletter Management: Create, curate, and distribute engaging newsletters to nurture leads and drive engagement.
Events/Webinars: Plan, promote, and execute successful events and webinars to generate leads and enhance brand awareness.
Partnerships: Develop and manage strategic partnerships to expand Playground’s reach and generate qualified leads.
Social Media Marketing: Oversee social media campaigns, creating compelling content to engage and grow our audience across various platforms.
Resource Library: Manage the creation and maintenance of a comprehensive resource library, including whitepapers, case studies, and eBooks.
Direct Mail Campaigns: Design and implement direct mail campaigns to target specific segments and drive lead generation.
Requirements
This hire has 2+ years of B2B content marketing experience planning & executing on content plans
Strong project management skills with the ability to handle multiple projects simultaneously
Excellent written and verbal communication skills
Experience with marketing automation tools and CRM systems
Creative thinker with a passion for storytelling and engaging audiences
Ability to analyze data and metrics to optimize campaigns and drive results
Seniority level
Not Applicable
Employment type
Full-time
Job function
Other
Industries
Software Development
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