Internal Communications and Engagement Officer

Are you a wordsmith with a creative spark? Do you thrive on building bridges and keeping people connected? If so, this is your chance to be the heartbeat of our North American network.

The Department for Business and Trade (DBT) is seeking a highly motivated and creative Internal Communications and Engagement Officer to join our dynamic team in New York city.

In this fast-paced role, you will play a pivotal part in developing and implementing strategic communication plans to foster a strong and connected North American network. You will be the go-to resource for internal communications needs, crafting and delivering compelling content, championing clear communication practices, and driving employee engagement.

Main purpose of job:

We are looking for an individual with excellent written and verbal communication skills, a passion for storytelling, and a proven ability to engage diverse audiences. You will possess a strong understanding of internal communication best practices and experience with content management systems and email marketing tools. Additionally, you will be a collaborative team player with a talent for building strong relationships and fostering a positive work environment.

This role will lead on shaping the DBT's internal communication strategy within a fast-paced and growing department. You will make a real difference by connecting colleagues, fostering team spirit, and amplifying individual voices. The role will be part of a vibrant team in New York City, working collaboratively to build a thriving transatlantic business partnership.

Internal communications:

Develop and execute comprehensive internal communication strategies, ensuring consistent and impactful messaging. Partner with internal stakeholders to gather and curate compelling narratives showcasing the achievements and contributions of our teams in North America. Collaborate with teams across the North American network to identify and capture key stories and achievements. Develop engaging and informative content for various internal communication channels, including newsletters, intranet platforms, and town halls. As part of your role in internal comms you will lead the Marketing and Comms Allies Programme, a network of colleagues across the North America network, providing them with the skills and opportunities to best promote our narratives in their sectors and regions.

Email marketing and engagement:

Support the wide range sector teams in North America with their email marketing and engagement, advising them on messaging and visuals to maximise impact and increase click-through rates. Working alongside our marketing team to develop and deliver engaging content that is General Data Protection Regulation (GDPR) compliant and in line with current best practices. Generating reports and analysing the data to identify areas for improvement to drive engagement.

Marketing Operations:

As key part of the North America Marketing and Comms team, engaging with sector teams early to understand their creative ideas and how the Marketing and Comms team can help them deliver their goals in innovative and imaginative way. Working closely with our senior graphic designer, managing the marketing operation tools to ensure our complex marketing and communication projects are delivered on time and effectively, providing creative insight and support to the process.

Roles and responsibilities:

• Creative internal comms content - craft compelling narratives for our internal channels such as our Trade Commissioners Monthly Message and contribute towards DBT HQ’s internal updates, such as interviews, features, and bite-sized updates that keep everyone in the loop.
• Supporting the network with Internal Comms - support teams with creative content, whether it's crafting video scripts for town halls, designing eye-catching infographics for holiday announcements, or responding to ad-hoc requests from senior leadership.
• Strategic communications - work closely with our Executive Office, HR, and colleagues in London, develop strategic internal comms plans and best practices for teams across the network, ensuring consistent and impactful messaging.
• Storytelling - unearth the incredible work happening across our teams, from trade wins to tech breakthroughs, celebrating successes and shout about the fantastic things we're achieving in North America.
• Employee advocacy - your work will directly connect colleagues, build a strong team spirit, and amplify individual voices.
• Manage the Marketing and Comms Allies Program - recruiting and upskilling champions from across the North America network to drive collaboration and deliver more impactful internal and external comms.
• Email marketing and engagement - assist with email list growth and segmentation for email marketing and engagement, scheduling email sends and monitor campaign performance metrics
• Project management - manage the Marketing and Comms’ teams operational tools, such as Lytho, Stova and Microsoft Dynamics to ensure projects are delivered on time.
• Data analytics - track the effectiveness of our comms efforts, analyse email marketing campaigns, and generate reports to showcase our impact.
• Contribute to the Consulate team and being an active member of the wider team here in New York.
• Other duties as assigned.

Resources managed:

This role manages our marketing tools, ensuring projects and resources are managed to enable the wider Marketing and Comms teams to support our network and maximise our impact.

Essential qualifications, skills and experience

• Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences.
• Proven experience in communications, ideally within a fast-paced and complex business environment.
• A strong passion for building relationships and fostering a collaborative and inclusive work environment.
• Excellent writing and editing skills for a variety of audiences.
• Understanding of different media platforms
• Excellent analytical and problem-solving skills.
• Excellent interpersonal skills and a collaborative and team-oriented approach with a passion for building relationships.

Under US State Department requirements, the UK Government in the US may only employ, as non-diplomatic staff, persons who are US citizens, US Permanent Residents, A and NATO visa holders with EAD cards, and L2 visa holders with an up-to-date I-94 form.

Language requirements:

Language: English

Level of language required: excellent written skills required.

Desirable qualifications, skills and experience

• Experience in internal communications desired.
• Experience with content management systems and email marketing tools.
• Demonstrated proficiency in crafting engaging content across various media platforms, including written, digital, and video.
• Working knowledge of content management systems and email marketing tools.
• Knowledge of the UK and their trading relationships with the US and Canada
• Previous experience in project management

Required behaviours

Communicating and Influencing, Making Effective Decisions, Managing a Quality Service, Working Together

Application deadline

7 July 2024

Grade

Executive Officer (EO)

Type of Position

Full-time, Permanent

Location (City)

New York

Type of Post

British Consulate General

Salary

$67,825.00 per annum

Start Date

26 August 2024

Other benefits and conditions of employment

The British Embassy and its US Network is committed to all employee’s ongoing learning and development needs. We actively encourage learning & development and will develop a specific plan in collaboration with the successful candidate.

We offer:

· Generous leave package plus public holidays

· Generous 401k matching

· Excellent healthcare options

· Paid sick leave

· Generous parental leave policy

· A great work-life balance including flexible start and finish times and a hybrid working model with staff splitting their time between working from home and the office

· Short-term disability, long-term disability and life insurance coverage

· High quality L&D services with global sessions and events every day to help you develop and meet organisational needs, including up to 5 days paid leave each year to pursue your professional development

· Inclusivity is one of our core values and we strive to treat everyone openly, fairly and equally. All new team members learn about how they can contribute to an inclusive environment and the importance of diversity and inclusion

All selected candidates are subject to background checks and will require a security clearance prior to starting work.

Additional information

The British Embassy and its US Network embraces hybrid working. You are required to work from the office 3 days a week. We are an organization that also recognises the critical value of teamwork, and we embrace and endorse collaboration by ensuring that all staff attend the office flexibly yet regularly.

The British Embassy is committed to a policy of equal opportunities and to creating a diverse working environment, free from discrimination, where everyone is included and treated fairly, based on merit alone. We are an equal opportunity employer, making all employment decisions without regard to race, gender, gender identity, religion, national origin, citizenship, disability, age, sexual orientation, political affiliation or any other criterion protected by law.

The FCDO operates an agile workforce. To facilitate this, you may be required to undertake other duties from time to time as we may reasonably require.