Senior Copywriter & Content Strategist

Senior Copywriter & Content Strategist

Block Club is the premier branding, strategy, and content agency for B2B tech. Founded in 2007, our senior-level team works remotely with clients around the world to drive the value of their company and give them the competitive edge they need to grow. Our team is a tight-knit group of passionate professionals who thrive on creativity, collaboration, and innovation. As we grow, we are seeking a highly experienced and dynamic senior copywriter and content strategist to help us drive our clients’ success in the tech industry. This is a demanding job at a growing company, so real motivation is required to thrive. Our past and present client roster includes tech unicorns, startups on Fast Company’s 2024 Most Innovative Companies list, and companies that have recently IPO’d. Our client list includes Argyle, Alloy, Culture Amp, Codat, and Plaid.

Key Responsibilities:

• Develop and execute content strategies and plans that meet the business objectives of our clients.
• Conduct content audits to inform your strategic work.
• Create compelling short- and long-form content that inspires audiences to engage and take action.
• Become deeply familiar with our clients’ operations, organizational challenges, target audience, industry, and competitive landscape, so you serve as an extension of their team.
• Confidently conduct interviews with client stakeholders and subject matter experts to tease out the stories and technical details that will inform your work.
• Develop and hone clients’ verbal brand identities and brand messaging strategies.
• Develop and implement comprehensive marketing and content distribution strategies that align with clients’ business objectives and goals. Set the client’s marketing vision and break down steps to align with and support their overarching goals.
• Foster a collaborative and high-performance work environment. Solve problems by leading with solutions. 
• Stay abreast of industry trends, market conditions, and competitive landscape, particularly in the B2B tech sector, to provide clients with leading solutions.
• Lead special workshops for clients, showcasing campaigns, strategic insights, and creative ideas with impact.
• Diagnose client challenges and apply existing solutions or develop innovative new approaches.
• Continuously explore new technology and product whitespace, bringing fresh ideas and opportunities to the agency and clients.
• Take on complex challenges and deliver outstanding outcomes by leading special projects to expand the agency’s offering.
• Participate in skill-sharing sessions, presenting valuable knowledge and insights to enhance the collective skills of the team.

Qualifications & Attributes:

• You have 7+ years of experience in a copywriting or content writing role.
• You have meaningful B2B experience (bonus points if you have B2B tech and fintech experience).
• You have strong strategic thinking and analytical abilities tailored to the B2B tech landscape.
• You have the ability to translate complex technical concepts and software into compelling concepts and campaigns.
• You write extremely well. 
• You catch on quickly to new technical concepts.
• You thrive in a fast-paced, dynamic environment.
• You have a creative and innovative mindset with a deep understanding of B2B tech marketing strategies.
• You have strong problem-solving skills and the ability to think on your feet.
• You're fluent in SEO and keyword research (but don’t consider SEO the be-all and end-all of every content marketing strategy).
• You're a proactive, results-driven team player with a client-centric mindset.
• You're committed to continuous growth and development, both personally and for the team.
• You're curious and interested in staying ahead of the curve as the rate of change in our industry accelerates.
• You’re flexible and can adapt to novel situations and challenges.
• You're a kind, respectful teammate and a straightforward communicator.
• You're a problem-solver at heart.
• You're happy to work independently, but also thrive in collaborative situations.

Salary range provided below (based on experience and location). Benefits include PTO, health insurance, disability and life insurance, 401k match, and participation in Block Club’s Residency Program, which gives employees the opportunity to temporarily live and work abroad every three years supported by a generous stipend from the agency.

We’re a fully remote team, but many of our teammates are based in New York City and Buffalo, NY, with other teammates located around the U.S. and in Canada and Argentina.

If you think you’re the person for the job, tell us your story and why you’re a great candidate. Send it along with your resumé, samples of your work, and professional references.