Sr. Copywriter, Creative Services

About Us

Who we are:

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Job Description

Your role at Tumi:

Responsible for managing and evolving the brand voice through creative storytelling. Craft clear and compelling copy, guided by strategy and seasonal concepts. Lead the copywriting team and work hand in hand with a team of graphic designers to produce print and digital marketing assets in addition to supporting requests from PR, social, human resources and customer service.

You will work on-site 4 days per week with the option to work remotely one day per week.

• Oversee companywide copy needs and manage brand voice
• Write and edit marketing emails, site copy, product descriptions, social (organic & paid), press releases, packaging, in-store signage, SEO, product knowledge, and internal communication (including D&I committee communication)
• Team with global partners to revise and approve international creative, ensuring a consistent brand voice across all markets
• Work cross-functionally to produce content and maintain brand standards
• Collaborate with designers to conceptualize and execute 360 seasonal campaigns
• Apply customer data and learnings to create inspired and engaging content
• Translate technical product information into creative, customer-facing language
• Stay in the know on relevant industry trends, as well as the industries that inspire our brand
• Lead marketing point of contact on company run Sustainability committee
  
  

We’re Excited If You Have

• At least 6 years professional writing experience at an agency, in-house or in publishing
• A retail background, luxury experience is preferred
• Bachelor’s Degree in English, Creative Writing, Journalism (or comparable work experience)
• A dynamic portfolio that demonstrates creative thinking and a passion for storytelling
• Eagle-eyed proofing skills, knowing every detail matters
• Understands the nuances in voice between mediums (email, home and landing pages, print, social, packaging, etc.)
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography
  
  

About The Team

Why you'll love working here:

At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs.

What We Value

• INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.
• PARTNERS WE BELIEVE IN. Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.
• DIVERSITY & INCLUSION. As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.
  
  

The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.

Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.