VP, Marketing Analytics

Role: VP, Marketing Analytics

Location: Chicago, IL

Hybrid (onsite 1 day/week)

Salary: up to $230k

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.

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Clutch is looking for VP of Marketing Analytics for a pharmaceutical agency client of ours.

Responsibilities:

• Develop & implement measurement frameworks, translating analytics into actionable marketing strategies.
• Design & manage data collection & integration for comprehensive analysis and data quality assurance.
• Lead the creation of dashboards & reports for insightful client communication.
• Spearhead the development & use of KPIs, ROI models, & predictive models for campaign optimization & planning.
• Present data with compelling visuals to drive conclusions & insights.
• Continuously refine marketing mix models for maximized client ROI.
• Oversee multi-touch attribution modeling for relevant campaigns.
• Manage client needs, ensuring high-quality deliverables on time & within budget.
• Champion internal process improvement for efficient & high-quality marketing intelligence.
• Identify emerging trends and technologies to enhance marketing analytics capabilities.
• Lead a data-driven marketing team, fostering a growth mindset and cultivating expertise.
• Provide mentorship, training, and feedback to empower junior team members.
• Build & nurture a diverse and inclusive team environment.

Requirements:

• 10+ years of marketing analytics experience in an advertising or marketing agency setting.
• Pharmaceutical advertising agency experience required.
• Leadership skills, including team development.
• Ability to translate data into actionable recommendations.
• Proficient in statistical modeling, AI, machine learning, and forecasting.
• Strong proficiency in Datorama, SAS, SPSS, R, MS Excel, PowerPoint, SQL, Hadoop.
• Excellent communication and presentation skills.
• The ability to translate analytics into content for executive management.
• MS or Ph.D. in statistics, mathematics, engineering

If you are interested in this opportunity, please apply today.

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