From the course: Augmented Reality Marketing

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Planning your AR campaign

Planning your AR campaign

From the course: Augmented Reality Marketing

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Planning your AR campaign

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- [Instructor] Albert Einstein once said, "Creativity is intelligence having fun." That's what it's like to add augmented reality to your marketing mix. It starts with making sure you have clear marketing goals and asking yourself if using AR can help you achieve those goals. For the purpose of this course, we're focusing on mobile AR, that's AR through a smartphone or tablet. Here are some simple steps you can follow to start your first AR campaign. First, you have to decide if augmented reality can help you achieve your marketing goals. Ask yourself, what are you trying to market? Services might be more difficult to convey in AR, though not impossible. Currently, AR works best for visual products. Think furniture you can put in your living room, menu items in a restaurant, or makeup you can try on with an AR filter. For example, Sephora uses augmented reality to allow customers to try on makeup virtually without even…

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