Brand and Marketing Integration
With Dina Shapiro
Liked by 5,337 users
Duration: 59m
Skill level: Intermediate
Released: 3/1/2017
Course details
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media, and event marketing, for example—are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Ankush Sharma
Ankush Sharma
Territory Manager || Jivagro (PI Industries) || SWAL (UPL) || Basant Agro Tech. || MBA (ABM)|| IABM, Bikaner || Placement Coordinator || Trans Graph…
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Victor Onitilo
Victor Onitilo
Fleet Operations Manager at NASCON ALLIED INDUSTRY PLC (DANGOTE SALT REFINERY)
Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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