Brand Leadership: Building Brand and Culture
With Denise Yohn
Liked by 4,378 users
Duration: 45m
Skill level: Advanced
Released: 4/30/2021
Course details
Why is it critical to align your external brand identity and internal organizational culture for brand leadership? How can you avoid common brand- and culture-building mistakes? How do you cultivate employee brand engagement? In this course, bestselling author and keynote speaker Denise Lee Yohn answers these questions and more. Denise introduces brand-culture fusion and discusses how organizations of all types and sizes create competitive advantage and future-proof their businesses with it. She explains how to build an organizational culture, then shows how to achieve brand-culture fusion through an overarching purpose and core values, organizational design and operational processes, culture-changing employee experiences, and more. Denise concludes by covering the requirements for success in brand leadership and integrating and aligning brand and culture to achieve brand leadership.
Skills you’ll gain
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Meet the instructor
Learner reviews
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JOB SAMUEL WAFULA
JOB SAMUEL WAFULA
Brand Strategist | Storytelling Specialist | Brand Trainer | Personal & Corporate Brand Architect |Transformed 50+ Businesses Through Brand-Driven…
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Contents
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- Learn on the go Access on tablet and phone
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