From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
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Determine channels and messaging
From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
Determine channels and messaging
- [Instructor] Let's talk about choosing channels and determining messaging for your digital marketing campaign. When it comes to choosing channels, there are a few things you want to keep in mind. First and foremost, you need to keep in mind your target market or your personas, so, what type of people are you trying to reach. and what channels are they using. Are they on Facebook? Are they watching videos on YouTube? Are they just using Google Search? Where do you find your target market? That's obviously the first place you want to look. You also want to make sure you're looking at past campaigns. So if you had success with a certain channel in the past, or maybe you haven't had so much success with a particular channel, that's definitely should play a part in when you're choosing your channels for this campaign. There might be some industry specific channels. Maybe there are certain websites that you want to get on,…
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