From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
Join today to access over 24,100 courses taught by industry experts.
Perform keyword research with Ubersuggest
From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
Perform keyword research with Ubersuggest
- [Narrator] We wouldn't be running a true digital marketing campaign without talking about SEO and doing some keyword research. So we're going to talk about why we need keyword research briefly here and then we're going to jump right in and do some research. So first of all, where is our keyword research going to be used? For our situation, it's going to be used when we are doing any display ads, PPC, using Google Ads, it's going to be used on our website content, so if we're doing any content marketing or if we're just trying to optimize our website for search engines, we're going to make use of these keywords. If we were doing any YouTube content, we would always want to make sure that we're using those keywords in the title and description. You could also use keywords that you find as ideas for social media posts. Your social media posts aren't that heavily reliant on keywords 'cause people are seeing most posts…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.