From the course: Digital Marketing Trends

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How to combat fake news

How to combat fake news

From the course: Digital Marketing Trends

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How to combat fake news

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- [Instructor] It's called many things. Fake news, false news, misinformation, disinformation, but regardless of its name, it's polarizing and disruptive, and all the social networks are working hard to fight it. But it's not easy. Fake news is often spread by bots or programs masquerading as humans on social platforms. The bots are powered by algorithms to interact like people, but instead of a conversation, their goal is to spread lies and stoke dissent. And it's difficult to tell the bots aren't real because they have profiles that look like ours and respond to messages, and that builds a false sense of trust. And now, these bots could appear even more human than before because of photos called deepfaces. Deepface photos look like real people but are actually composites generated by an AI. These fake photos are featured on not one, but various social platforms, and that makes them seem legitimate since, like most of us,…

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