From the course: Ecommerce Marketing with Generative AI

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Reimagine your ecommerce marketing workflow with AI

Reimagine your ecommerce marketing workflow with AI

From the course: Ecommerce Marketing with Generative AI

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Reimagine your ecommerce marketing workflow with AI

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- With so many generative AI tools all vying for your attention and promising to improve your team's productivity, where do you begin? Well, try starting with your existing marketing workflow. Then take a step back and assess your team's tasks and processes and map out where AI might help. For instance, some people struggle with a blank screen for brainstorms or content generation, and that could be a good place to use AI. Maybe you need to develop multiple versions of search or social media ads, each targeted to a particular customer segment. Again, another place to use AI. Or say you have an idea for a visual and you want to bring what's in your head to life. Well, you can use a text-to-image tool. You can also try an AI analytics tool to determine which parts of your program are performing well and which are not. Because generative AI is based on conversations, there are so many ways to use it in your workflow. Ask your team to consider how it could improve their jobs, feed their…

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