From the course: Email Marketing: Strategy and Optimization
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Monitor email audience data - MailChimp Tutorial
From the course: Email Marketing: Strategy and Optimization
Monitor email audience data
- [Instructor] One of the most important things you can do to optimize your email marketing strategy is to monitor your audience data. Email marketing is one of the most measurable marketing strategies available. Today, we can track everything from who opened and clicked to where each subscriber lives, down to what their time zone is. I want to encourage you to regularly look at your campaign performance, but do it at a broad level, not on a campaign by campaign basis. This will help you see which strategies are working over time and better inform your future marketing decisions. Remember that the most effective marketers look beyond opens and clicks to longterm subscriber activity, engagement trends, and their overall email list health. Focusing on engagement trends rather than mostly vanity metrics like open rates will help you be more efficient with your time and energy while delivering the most relevant content…
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