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Email Marketing: Strategy and Optimization Preview

Email Marketing: Strategy and Optimization

With Virginia O'Connor Liked by 959 users
Duration: 1h 2m Skill level: Beginner Released: 11/17/2022

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Course details

Email marketing is a crucial aspect of any marketing strategy, and email is still one of the most effective ways to engage with your customer. In this course with instructor Virginia O’Connor, learn how to refine the essential types of emails, examine how each fits into your objectives, and optimize every aspect of email marketing strategy—from timing to subject lines and personalization. Discover how to optimize your email messages from copy, to images, to footers, to CTAs. Wrap up by learning how to monitor and adjust your strategy to best meet your goals.

Skills you’ll gain

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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

1,036 ratings
  • 5 star
    Current value: 827 80%
  • 4 star
    Current value: 156 15%
  • 3 star
    Current value: 46 4%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 4 <1%
  • Aduralere Oladimeji Aduralere Oladimeji

    Aduralere Oladimeji

    Sales funnel Strategist | Marketing Strategist | GoHighLevel | Click funnel | Specialist in Automated Marketing | Customer Retention, Improved Return…

    5/5 November 21, 2024
    It is a helpful class for beginners to learn the basics
    Helpful · Report
  • Jasmine Aguayo Jasmine Aguayo

    Jasmine Aguayo

    I help small businesses improve their sales, traffic, and business relations by strategizing and executing a plan for content, email, and text…

    3/5 November 19, 2024
    As someone who does this for a living, I had difficulty concentrating during this course. It's not that it was boring, but rather, I find it easier to focus on a voice when I can see the person speaking. I also had a tough time reading the words (that were different than what was spoken). That's public speaking #1: Your slides should either help support your words with infographs and images or echo a very brief outline of your words so people can follow along. This course failed to execute that well. I could only read and ignore her, or ignore the words on the screen and listen to her, not both! That's the way the human brain works.
    Helpful · Report
  • Sameer Ambedkar Sameer Ambedkar

    Sameer Ambedkar

    Strategic Marketer Driving Growth Through Innovative Campaigns & Data-Driven Insights. Digital Marketing | Traditional Marketing | Photographer |…

    4/5 October 19, 2024
    Fantastic course
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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