From the course: Flexible Systems for Visual Identities
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Complete identity systems - Illustrator Tutorial
From the course: Flexible Systems for Visual Identities
Complete identity systems
- [Narrator] The philosopher Aristotle proclaimed, "The whole is more than the sum of its parts." In context of visual identity system, this famous quote couldn't be more true. So let's take a look at how a complete identity system looks when all the various parts align with the brand whole. So we're gonna take a look at Tusk. And this shows all-in-one simple collation of images. It shows the brand identity. Up at top you see the brand logo, the vertical orientation, two of the horizontal orientations. You see the letterhead, the envelope, the business card, all working together and carries forward that aesthetic. And on the banner design, and for a trade show, you see the same motives and aesthetic being carried for the use of the horizontal mark. You see the brand pattern we've created in the top right. You see how we've applied it to the vehicle graphics. Everything works as a family. And also, the advertising down in the bottom right. So everything is working in harmony. There's a…
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