From the course: Generative AI for Digital Marketers

AI and video in marketing

From the course: Generative AI for Digital Marketers

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AI and video in marketing

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- [Instructor] Lights, camera, AI? Video production has always been a complex and labor intensive task because you needed a script, actors, directors, cinematographers, audio engineers, editors, musicians, and of course, a great story. Social media and mobile tech simplified the process, and now, like so many other areas of marketing, it's being transformed by generative AI. Let's begin at the idea stage. You can prompt AI to create a script that your team can then revise, ask it to develop characters and their backstories, use a text to image generator to come up with some cool ideas for sets and decor. You can paste your script into a video creation app like Lumen5, upload images, and the AI will create a motion capture video with text, your images, some stock images mixed in, and music right from the site. You can see a demo of how easy to use Lumen5 is in my Digital Marketing Trends course. Soon, you'll be able to describe the action you want to see in a scene, and AI will generate the video for you with an AI-created avatar whose perfectly synthesized voice brings your brand to life. Prop-based video editing will speed up process and let you quickly add effects. Generative AI will also compose the musical soundtrack for your video. Just tell it the genre, tempo, arrangement, and length, and you'll be humming the tune in no time. Of course, not all these features are available now, but they will be soon, and you can see how they'll streamline the process. But one thing won't change: the need for a memorable story that keeps your customers glued to the screen.

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