From the course: Generative AI for Digital Marketers
AI and your marketing and creative team
From the course: Generative AI for Digital Marketers
AI and your marketing and creative team
- Well, the algorithm course is almost over and now you've got a better sense of generative AI and how it's reshaping digital marketing. I outlined three types of AI and what each does and identified several key concepts to help you get a handle on what's under the AI hood. I gave you tips on how to talk to machines by being direct and specific, because let's face it, AI is not like us. And I described some of the tools and applications currently available and what to expect in the not so distant future. I also discussed ethical risks and challenges and I shared strategies on how to reimagine your workflow in a way that brings out the best in your team. I know AI can feel overwhelming, so stay curious, critical and open to change. If you have any questions about generative AI and marketing please follow me on LinkedIn or subscribe to my Digital Marketing Trends newsletter. Thank you for watching the course. And remember, AI might be your helper, but when it comes to creativity, that's where you shine.
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