AI, the metaverse, and immersive marketing

- [Narrator] Let's fast forward a few years to a time when immersive technologies like augmented and mixed reality and the metaverse are in full swing. What part will generative AI play? Well, you can bet artificial intelligence will feature prominently in many immersive apps to ensure the digital assets appear where and when they're supposed to. And generative AI could become the superhero tool that lets you dream, create, iterate, and bring visual scenes to life right before your eyes. For instance, what if you wanted to take your customers to a pristine beach or a breathtaking view of the desert? Well, generative AI tools will let you describe your vision and create it instantly, and you'll be able to fix or refine it by changing your prompt and insert your brand into the surroundings in a subtle and surprising way. Take a look at this image and see if you can spot h+ Sport. Suppose you're the marketing lead for a museum or a tourist sport, maybe you want to make it easier for people who visit your attraction to find out more info when they're standing in front of a painting or a historical site. Just prompt the AI to create a short description of the site, bit of extra context and an image to go along with it and geolocate that to the object or place. Then if a person wants to find out more, they could put on their AR glasses and the information would pop up in front of them in the language of their choice. How about a brand like Two Trees olive oil? They've grown well beyond their family business roots and have olive groves all over the world. Say they want to celebrate their growers who produce the finest EVOO, but timing and logistics make that impossible to happen in real life. Instead, they can create a metaverse space to connect the groves virtually, which lets their customers wonder from one to the other, talk to the growers, and even place orders all in real time. Generative AI will help you build memorable 3D experiences in the metaverse, in AR, and in mixed reality.