From the course: Generative AI for Digital Marketers
Digital marketing meets generative AI
From the course: Generative AI for Digital Marketers
Digital marketing meets generative AI
- It's taken more than 60 years for artificial intelligence to turn into an overnight sensation. Now, you can't blink without reading about generative AI and all the changes it's unleashing on digital marketing. But how do you sort through the hype, develop new workflows, and select tools that make sense for your company's goals? That's what we're covering in this course. I'll start by explaining what AI is and does. I'll show you how to harness generative AI to spark creative ideas and boost your team's productivity. Hi, I'm Martin Waxman, a digital marketing strategist and AI researcher. Join me on a fantastic journey to demystify marketing with generative AI.
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