From the course: Going Live: Building Great Live Content
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Embracing immediacy and interactivity
From the course: Going Live: Building Great Live Content
Embracing immediacy and interactivity
- An incredible benefit of live video is the immediacy it brings. People and brands can create live casts quickly and efficiently, often without excess prep. This makes it possible to tackle trending topics, address evolving current events, talk about product and company breaking news and more. Now, you might say, "Well, I could do the same thing by just writing a status update or post." But if you really want to address something big in the moment, live video will usually give you greater returns, attracting a larger audience and generating more traffic and visibility. Research shows that more than 80% of adults would rather watch a brand's live video than read its blog or social media posts. And of course, you're also able to access the additional benefits of your audience's realtime feedback so you can tailor your message appropriately. Another element of this immediacy is that people from all over the world,…
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