From the course: Going Live: Building Great Live Content

Harnessing the power of live content

From the course: Going Live: Building Great Live Content

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Harnessing the power of live content

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- Ready for a way to inject an incredible amount of authenticity, immediacy and accessibility into your brand messaging. It's time to embrace live video. In this course, we'll be highlighting the awesome benefits of live video. We'll talk about how it can help you build your brand, create trust, and connect deeply with your target audience. We'll go through all of the preparation needed to design a high quality live show. We'll learn how to use your prep materials to deliver an informative, entertaining, and engaging livecast. We'll also talk about how to analyze the success of your livecast over time, as well as how to repurpose the livecast into a wide variety of formats. Through all of this, we'll be using a real life case study. I'll take you along on my journey of designing a livecast with my real live guest and live video expert Cher Jones. I'm Ashley Kennedy. I'm excited to show you behind the scenes of something I truly love doing. If you're ready, let's go live.

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