From the course: Going Live: Building Great Live Content

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More awesome benefits of live video

More awesome benefits of live video

From the course: Going Live: Building Great Live Content

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More awesome benefits of live video

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- Let's talk about some additional benefits of live video, starting with its cost effectiveness. Live streaming is relatively inexpensive. It requires a webcam or phone camera, a microphone, an internet connection, and a live casting platform. The bulk of the cost of live casting goes into the labor required to prepare and promote the event. Reduced costs often result in increased revenues, since the time and money you save can let you focus on growing your brand. About 73% of B2B businesses that use live video report positive results on ROI. Let's talk a bit more about this labor required to produce the content. Research shows it takes about two hours to write a 500 word blog post, between four and eight hours to produce a 1500 to 2000 word article, and between two and three hours to create and edit a basic blog. The time required to create live video equals the duration of that video. 30 minutes live, that's 30 minutes of time. Of course, that does not take into consideration all of…

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