From the course: Google Analytics 4 (GA4) Essential Training

Understanding your digital customers with Google Analytics - Google Analytics Tutorial

From the course: Google Analytics 4 (GA4) Essential Training

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Understanding your digital customers with Google Analytics

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- [Corey] As the world has shifted towards online shopping, the way that we manage and optimize our business has to evolve as well. Google Analytics is a free tool from Google that's going to let you install a little bit of JavaScript on your site and it's going to unearth a treasure trove of information about your visitors. It monitors each visit and it sends that data back to Google where it's processed and put into graphs and other visualizations that allow you to see exactly who's coming to your site and what they're doing. I'll show you how you can query this collection of customer knowledge to find patterns and insights that we might otherwise never notice. In fact, we can use the power of Google's machine learning to surface the type of insights that a computer can do far more effectively than a human ever could by sifting through millions of individual interactions. Join me at LinkedIn Learning so we can take advantage of this powerful and free tool that will transform the way you look at your site or app. This course will walk you through the basic setup, the essential reports, and get you well underway in a firm foundation analytics so that you can know your digital customers.

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