From the course: Learning Design for Sustainability
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Service design and the sharing economy
From the course: Learning Design for Sustainability
Service design and the sharing economy
- In the 1960s TV sitcom, "I Dream of Genie," the lead character has it made in the shade. When she needs a tool to get something done, whether it be a blender, an iron, a vacuum cleaner, or even a bulldozer, she can blink that object right into her living room, then blink it away as soon as she finishes. No object she ever requires for a task clutters her closet or carries the cost of an upgrade or repair. Well, we may not possess that kind of magic touch, we do have a similar opportunity to dematerialize our lives and change our relationship with the objects we use through something called service-dominant logic. At its heart, service-dominant logic is a reflection of our understanding that most people don't necessarily need the object in question. We simply need the service that the object provides, whether we subscribe to Zipcar and/or to gain access to a car only when and where we need one, or we share the cost of a…
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