From the course: Making Money with Branded Content for Creators

Determining your niche and specialty

From the course: Making Money with Branded Content for Creators

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Determining your niche and specialty

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- Like I said before, brands will invest in creators who are either really skilled at creating content for a specific niche or have a large audience that they want to target. Determining your niche is all up to you, and if you're already created content, I'm sure you've already figured out your niche. If you're just starting out, you have to ask yourself the cliche question of what are you passionate about, and what are you willing to make for free for the rest of your life? It can be creating cooking videos for the food industry or dance tutorials for the dance industry. Knowing your niche will help you attract and pitch to brands who are selling products and services in your niche. Brands want to work with people who have an audience or talent in a specific niche, because it does all the hard work for them. Rather than doing this shotgun approach of spending millions of dollars on a Superbowl ad for a tech product that hopefully will rouse a tech consumer, who's also a football fan or happens to be watching the super bowl, they could just pay a YouTube creator who reviews tech products to create a video that speaks to the tech community that they want to attract. Brands want to work with experts in the field because it increases the brand's credibility to his customers by being aware of the influencers and leaders in the industry. Rather than being totally detached from its customer base by just posting ads, brands can actually invest in an expert who is consistently updating their audience on industry trends, so the brand could be more in the know and ground level with his customers by being attached to the influencers that they follow. So basically, brands could look cool to young customers when they're genuinely promoted by influencers, young audiences respect. Just look at Nike and how it's grown over the years by Michael Jordan and now Kanye West's. Investing in a niche also has less competition. The more focused your niche is, the less competition there will be in it. Beauty brands can invest in creators and influencers in very specific niches, so they don't have to deal with competing in other areas of their market. Creators with a big following in a narrow niche, may have less competition than a network channel like NBC who have a wide array of viewers who are being advertised by competitors daily. So in investing in a YouTube video, in a niche, rather than a TV commercial for the general public is a much more effective move. So now you know why brands invest in niches and why you should establish your niche, so you can work with brands within your target audience. Now it's time to find those brands.

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