From the course: Making Money with Branded Content for Creators
Join today to access over 24,100 courses taught by industry experts.
Establishing a creative brief
From the course: Making Money with Branded Content for Creators
Establishing a creative brief
- When a brand says yes to your pitch and hires you for a branded content project, they usually send you a contract request for a W-9 and a creative brief. Not all brands will have a creative brief though it's a crucial part in establishing the plan for the video content. A creative brief is a document used to outline the strategy of a video project. The brief will be created by the in-house creative director, marketing team, or a collaboration between the creator and brand team, depending on the size of the company and if you are working with an agency or direct-to-brand. Great creative briefs will contain information on the target audience, outline of the deliverables and file types, identifies the competition, includes details on the tone, message, and style, provides a timeline for production and delivery, specifies the budget, and mentions inclusions and exclusions when it comes to messaging to make sure that…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.