From the course: Making Money with Branded Content for Creators
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Prospecting and outreach
From the course: Making Money with Branded Content for Creators
Prospecting and outreach
- When looking for brand to work with, there are different ways to do outreach. If you already have a following, you can sign up for influencer marketing platforms that pair influencers with brands. You can find brands who post campaigns or brands can find you according to your profile. So this is a good way to find live campaigns and get discovered. You can also join a multi-channel network, or an MCN, and have a company pitch you to brands in exchange for commission or a piece of your ad dollars. You can also reach out to brands yourself. There are several ways you can do this. You can search for a brand's contact info on search engines and websites to see what you can find, though that usually brings up general emails that don't really get read. Have these emails just in case, because you never know who will read them. You can also contact brands through social media platforms and slide into their DMs. These may be…
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What makes you different from other creators?1m 36s
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Solidifying your personal brand, reel, and portfolio4m 8s
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Prospecting and outreach2m 53s
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Pitching and selling to brands2m 25s
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Challenge: What's your unique selling proposition (USP)?33s
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Solution: Developing your pitch for brands12s
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