Marketing Foundations: Consumer Behavior
With Drew Boyd
Liked by 1,781 users
Duration: 41m
Skill level: Beginner
Released: 4/9/2020
Course details
Great marketers know how their customers think and act. They pay extra attention to consumer behavior: the way people buy and use products and services. Understanding consumer behavior can help you crawl inside the mind of a customer and be more effective at marketing, design, packaging, product development, and every other initiative that impacts your buyer. Join marketing professor Drew Boyd for a look at how psychological factors such as motivation, appetite for risk, self-perception, and social status impact buying decisions. Drew also discusses how individual consumers buy products and services as compared to organizations, and explains how to apply your findings to your next marketing campaign.
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What’s included
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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