From the course: Marketing Tools: Digital Marketing Tools and Services

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Choosing an email marketing solution

Choosing an email marketing solution

From the course: Marketing Tools: Digital Marketing Tools and Services

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Choosing an email marketing solution

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- [Instructor] When it comes to choosing the tool that you'd like to use for your email marketing efforts, there are a lot of different options, and in this course, I'm going to talk about the top choices that you have available, but before I do that, I'd like to talk about some of the considerations that you should keep in mind when trying to decide upon the best email marketing system for you. First of all, the size of your email list is important when you look at the pricing of these different email marketing platforms. Most of them are priced based on the size of your email list, so obviously you need to find the tool that fits within your budget, but that can also handle the size of your list so it's important to take a look at that before you actually purchase one of these services. You want to make sure that the tool you choose has lead generation capabilities and integration built in and what I mean by this is…

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