From the course: Marketing Tools: Digital Marketing Tools and Services
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Free SEO tools and techniques
From the course: Marketing Tools: Digital Marketing Tools and Services
Free SEO tools and techniques
- [Instructor] Search engine optimization in digital marketing are often thought of as two separate things. But at the end of the day, search engine optimization is one of the most important pull marketing techniques that you can use. In fact, my business is built almost entirely off of search engine optimization. Most of my revenue comes from advertisements and most of my visitors come from Google Search. If you've ever tried to build a website based solely on advertisements, you may know that it's not that easy of a task. It takes a very high volume of visitors to make it profitable. And again, the way that I've been able to do it is through search engine optimization. So I want to talk to you a little bit in this video about the free tools that I use when performing SEO. And as you may have guessed, it all starts with Google Search. Okay, so here we are on google.com and one thing that I like to do when I start to…
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