From the course: Marketing Tools: Digital Marketing Tools and Services

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Paid SEO tools

Paid SEO tools

From the course: Marketing Tools: Digital Marketing Tools and Services

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Paid SEO tools

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- When it comes to paid SEO tools, there are a lot of different options for you to choose from. In fact, this can be one of the aspects of digital marketing that I think is most difficult for marketers to decide on a tool to use. So I've narrowed it down to three tools that perform some different functions that I think are at the top of the game when it comes to paid SEO tools. The first one that I'd like to talk about is Moz Pro. Moz has been around for a really long time. It helps us understand our visitors. You can get a lot of analytical data regarding the keywords that your website is ranking for. And we can look at keywords that not just we're ranking for, but keywords that we'd like to rank for in the future as well. So they have a tool called Keyword Explorer that works great for that. You can track your ranking so you can see how your website stacks up against your competitors. They'll automatically crawl and…

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