Know your offering first

- I've worked in sales, account management, customer service for 21 years, and one thing that stands out is, even if we've got someone as a customer who kind of likes what we do, if we, as an individual, go into a call or an interaction with them not knowing fully the offers we've got, the different elements of our product, and, of course, the different features of the service they currently have bought, we're in big trouble. Nothing says we don't have your best interest in mind like someone who's scrambling for answers, who isn't quite sure if you can do certain things or needs to go check. So before you make any calls or do any interaction, you need to make sure you know your product inside out. And a good tip is to go test yourself. Do you know every last part? That way, of course, it means you know your offering well, and that confidence from you will be broadcast when you get interacting with them.