From the course: Sales Strategy: Building Relationships to Successfully Sell
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How to close the deal with ease
From the course: Sales Strategy: Building Relationships to Successfully Sell
How to close the deal with ease
- Shh. Come in close. I got a secret to share with you. You know in sales, a lot of energy and time is focused on the almighty close. There are countless books on closing, tips and tricks on how to close are all over the internet and social media. But I'm going to give you the secret that relationship-centric sellers use to close. You ready for this? The secret is that closing starts at the beginning of the sales process, not at the end. It's about understanding exactly what the client's needs are, so you can deliver it when they need it most. Let me paint a picture for you. Have you ever watched someone compete in a marathon? Maybe you've run one yourself. It's 26.2 miles of intense physical exertion. When runners hit that finish line, they're exhausted and dehydrated. The first thing they're given once they cross that line is a cup of water. They don't question the type of water or where it came from, they…
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