From the course: Virtual Selling for Sales Professionals
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Find your focus
From the course: Virtual Selling for Sales Professionals
Find your focus
(phone dinging) (relaxing music) - Why is it so darn hard to focus? For years, yogis and philosophers alike have taught the mantra be here now. We all suffer from information overload and a lack of focus. Research from McKinsey shows distractions rank as the number one obstacle to effective virtual selling. Distraction takes many forms: the allure of social media, the dopamine rush from multitasking, a cluttered work environment, or the default tendency to watch six episodes of "The Americans" on Netflix. Neuroscientist Daniel Levitin tells us that multitasking is a diabolical illusion. Although we think we're doing several things at once, checking email, making dinner reservations, connecting on social media, we're not. When people think they're multitasking, they're actually just switching from one task to another very rapidly. Ironically, multitasking makes us demonstrably less efficient and has been…
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