From the course: Virtual Training for Sales Trainers and Coaches

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Create a culture of learning and development

Create a culture of learning and development

From the course: Virtual Training for Sales Trainers and Coaches

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Create a culture of learning and development

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- I hope you've enjoyed the course. Thus far, we've talked about why most training programs fail. We analyzed the four pillars of an effective training and coaching program, and how to adapt your skills to a virtual environment. I trust you've been taking notes. But remember. The strategy, attention and commitment you put into your training process will be duplicated by your sales reps in the sales process. Now, people ask me all the time. If I could share one strategy that's most important when it comes to training and coaching sales people, what would it be? To answer that, I'd like to share a story with you. One that changed my life. The truth is, when I first started in sales, I wasn't that good. In fact, I was pretty mediocre. And then one night I was writing a contract, and my manager came by, and asked to see me in his office. Well, I figured I was probably in trouble. So I walked down to his…

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