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In part 6 of our paid search audit series on the Paid Media Pros channel, Michelle Morgan looks at one of our accounts to show you just one scenario of how she looks at performance trends and how to use this information to optimize performance. >> https://lnkd.in/gx_wAw25

YES, the first few seconds of a direct response paid campaign are VITAL, but are you finding the steadiness needed to continue maximizing in the ad space?? Check out more super valuable information with 2 of our in-house experts, Knute and Jake on YouTube here: https://bit.ly/3Ys7S0D

Got something you'd like to promote to 2,200 newsletter subscribers and about 300 webpage visitors all with some kind of interest/curiosity about public service digital? You can buy an ad in May on https://lnkd.in/ejZcEEBj for £50 https://lnkd.in/ew58sYyi My open rate is around 65% with a 17% click-rate for the newsletter - though I am thinking 150 words in text promoting whatever might work better than an image.

Way back before texts and tweets and digital ads, you needed an envoy to carry your message to the right person. Today, you still do. We’ll carry your message to the people who need to hear it, but first we’ll help you refine and package it so that when it gets there, your audience will be engaged and inspired to act. Learn more about Envoy: https://bit.ly/49yv4Pz

Young audiences today not only distrust traditional advertising—they’re downright allergic to it. They’re savvy enough to spot when they’re being “sold to” and prefer raw, unfiltered content. This election illustrates a critical lesson for brands who think they can simply buy attention with slick ad spends: you can’t. Today’s consumers want you to meet them on their terms, in spaces where they feel in control. For any brand still relying on high-budget ads alone, it’s time to get real—or get tuned out.

🌊 Dive into the depths of creativity with our latest case study! Discover how we partnered with the Arizona Science Center to bring the OceanXperience to life through a dynamic paid media strategy ✨ Ready to see the impact? Check it out now by clicking the link below and explore how we made waves. https://lnkd.in/gm_AhJe7

In the latest “Afterthoughts” with Karen Webster, Alpesh Chokshi, president of BANYAN, discusses how J.P. Morgan and Banyan’s partnerships validate the value of customer-level receipt data for targeted ads. Learn more: https://lnkd.in/eeZ7K7Hp

If you watched election coverage on Tuesday night, you may have seen this ad from Calm. It was a pitch perfect example of meeting the customer at the right time, with the right message. Emotions were high, and 30 seconds of silence was exactly what the audience needed. The ad was emotionally intelligent and empathetic, while expertly showcasing a product demo, all without an overt sales pitch. In fact, without even saying a word. The jury's still out on downloads or direct revenue impact from the ad, but the internet is absolutely buzzing about it, and it's sure to be memorable for the foreseeable future. The next time you could use a little stress relief, it's highly likely to come to mind. There are lessons to be learned here for other advertisers, to be sure. But they're not the only ones who could take a page from Calm's book. Whether you're a content creator, writing articles, LinkedIn posts, and customer-facing emails, or just a human being communicating with another one on the other side of a phone call or email, we can all learn lessons here. How can we better lead with empathy? 💌 How can we read the room and respond accordingly? 👀 How can we each meet the moment and rise to the occasion? 🙌

Simon Beard, Co-founder of Culture Kings , shares practical strategies to enhance your advertising efforts. What you'll learn in this ep: 📈 Mastering Facebook ads to boost your bottom line 💡 Navigating the 'meta tax' like a pro 🛠️ The power of hands-on ad management These strategies are essential for optimising your advertising spend and achieving better results. 🔗 Find out more: https://lnkd.in/gUVwzzY7