Saturday @ 9am
What will get me out of bed @ 7am, Saturday, for a 9am meeting (after studying & hitting the bed @ 2am) - a Vietnamese company , their products, plus their persistence!
Credit to Cansy Garden from Vietnam (under Silver Dragon Investment Development JSC). I have to admit - one of the BEST Vietnam companies I have seen as they have put in effort in ‘product presentation’ & from my work supporting Vietnamese companies, - it's truly impressive!
My experiences with Vietnam SMEs - including their ‘trade authorities’ have been interesting (if I put it politely) as their potential is HUGE but cultural approach to business & their distinct lack of exposure has been their Achilles’ heel! I have been critical (& this is my personal observation) that the public sector officials leading the push for Vietnamese SMEs to expand is like “the blind leading the blind’ - but that is another topic for another post.
Apart from their persistence, what was encouraging is that they are open to new avenues for market entry NOT just the traditional ones (just looking for distributors) & most importantly, understood the importance of ‘online sales’ & it’s strategic importance for consumer reach, growth & it being a key channel for their success in Singapore.
I guess it was worth the Saturday morning as I not only met a good Vietnamese company, got some excellent products (as samples) but grew my Singapore-Vietnam network by +1, as I met a dynamic gentleman Vo Son final year at NTU & focusing on marketing & integrated communication.
https://lnkd.in/g2P5fsyb
(their bundle packaging - it's natural, sustainable & awesome!)
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