Scania China’s Post

🔌 E-mobility marketers: Are you gearing up for a big event - like the ACT Expo next month, perhaps? 🌟I frequently assist my clients in maximizing their event presence. They've invested in having a booth at various auto shows and tech conferences, but simply showing up isn't enough if you're aiming for media attention. Your brand needs to stand out. ☝️Even without a groundbreaking product to unveil, it's possible to make an impact. Here are some questions to guide your team in crafting a unique narrative: 🌀Why are we particularly relevant right now, for this specific moment? 🌀How are we contributing value to our customers, the industry, and the world? 🌀What aspects of our brand are new and noteworthy, beyond product launches? 🌀What aspects of our hero products/services excite customers the most? 🌀What surprising elements about our hero products/services could capture people's attention? 🌟What exciting events are on your radar this year? Maybe I’ll see you there! XXX 👋Hi, I’m Alex! If your e-mobility brand has an upcoming event and you're interested in PR support, feel free to reach out via message or email at alex@brandallycomms.com with "Event PR" in the subject line. #BrandManagement #EVMarketing #Marketing #PR #PublicRelations

Unlock the secrets of successful event management! 🌟 We're excited to share our latest #blog post! 💻🚀 Event management combines creativity, logistics, and strategy to create memorable experiences, whether a brand launch, member forum or roundtable. Let's explore the key elements, we focus on for our clients, that make up successful event planning and management. You can read the full blog here 👉 https://ow.ly/42ci50SltM7 #eventmanagement #eventplanning #pr #marketing

What is Event Management? Event marketing is an excellent BTL promotion tool, which is often referred to simply as "event". Types of events: o Parties; o Presentations; o Public events; o Exhibitions; o Conferences; o Seminars. The event is different from other types of BTL services because each activity requires careful and time-consuming preparation, but the actual activity only takes a few hours to complete. Therefore, the preparation phase plays a crucial role in the success of the event, and special attention must be paid to planning. While we take other activities seriously, it is not always possible to adjust the details during the event. Our BTL agency, Urban Media, has extensive experience in event hosting. We know all the nuances and features of this industry like no one else. Therefore, we guarantee that your event will be held at the highest level! Urban Media. Progresses you. #btl #btlmarketing #marketing

If your 2025 event marketing plans are still in-the-works and you’re advocating for budget from your CMO, here’s how I’d create the pitch if I were in your shoes: - Look at how much revenue events influenced in 2024 - Document what worked best and build your 2025 strategy based on that - Create “Good,” “Better,” and “Best” plans of what you’d like to do - Estimate how much it would cost to execute each of those options - Show how you’d align with the sales and AM teams to execute these events - Present your final request for budget Skip to “Present your final request for budget,” and your CMO is only getting a sliver of the rationale behind that dollar amount. This approach isn’t overkill; it’s strategic and proof to your CMO that you’ve thought your big 2025 plans through.

5 Event Marketing Best Practices To Implement For Your Next Campaign written by Christina Anderson https://bit.ly/3RQpxxa

5 Event Marketing Best Practices To Implement For Your Next Campaign written by Christina Anderson https://bit.ly/3RQpxxa

Marketing manager Jason Konopinski was recently interviewed - along with other events industry professionals - by BizBash for an article discussing the critical importance of understanding a client's 'why' for an event and how that knowledge shapes design decisions, logistics, and execution. • "In situations where different stakeholders have differing visions, Konopinski stresses the importance of clear communication. “This is the perfect opportunity for brass tacks conversations with the client, especially if there is a planning committee steering both budget and design,” he says. “It is important to acknowledge the needs and concerns of every stakeholder while working toward meeting the vision of the event, which can look like, ‘I hear you, and…’ From that point forward, as professionals and the acknowledged experts, keep each concern top of mind while working to meet the goals set by the stakeholders.” Read the complete article here: https://lnkd.in/e5g4rBBh

📣 We’re deepening our commitment to addressing our users’ biggest challenges by embedding one of your own into our team. We’re thrilled to announce that Bryan Funk, event marketing executive, joins our team as our Event Marketing Exec In Residence to help solve the ever-evolving realities that face event marketing teams. Sessionboard was born out of a need to solve the problems we faced ourselves as event marketers. As we expand to serve more event marketing teams, we’re creating ways to stay close to the greatest challenges facing our industry. Here's how we do that: ✅ Hire experienced team members: We look for people who have walked in our customers' shoes. ✅Engage with customers: We prioritize conversations with customers and non-customers about their experiences, ideas, and challenges. ✅ Listen to frontline feedback: Our frontline team members feel our customers' pain, so their feedback is crucial to product development. This program brings Bryan, an experienced event marketer, into our company to work closely with our team. By integrating an industry expert into our daily operations, we aim to gain deeper insights, foster innovation, and enhance our platform to better serve our users. Join us live on LinkedIn tomorrow, Wednesday, June 26th, at 2:30 PM EST to announce what’s next in the coming months. 👇 Learn more about the Event Marketer In Residence Program, and what we are building to serve event marketing pros in the months to come! #EventMarketing #EventMarketingPros #EventTech

Ace your Events and Event Marketing with these expert tips. Tip #1: Communication is the key. As an event manager, it's crucial to communicate effectively with various stakeholders, including sponsors, clients, vendors, artists, guests, and team members. > Written communication plays a vital role in this, whether it's a thank you note, proposal, marketing poster, or visually treated content. > Don't underestimate the power of verbal communication either. It's essential to discuss and brainstorm ideas openly with your team. Remember, successful event marketing involves a combination of strategic planning, creativity, communication, and effective promotion. #EventManagement #EventMarketing #CommunicationSkills #StrategicPlanning #Creativity #EffectivePromotion #Events #Marketingpro #Marketeers Soumya TS The Mad Chai Buddy

Exciting news for all Chief Marketing Officers out there! If you want to amplify your brand through event marketing, this is for you. Over my years in high-tech marketing, I've witnessed the transformative power of strategic event marketing. It’s not just about hosting events; it's about creating unforgettable experiences that foster brand loyalty. Why does this matter? Because in our digital age, genuine connections are more valuable than ever. Here’s what we offer to take your brand to the next level: → Tailored Event Strategies: ↳ We craft unique approaches that align with your brand goals. → Engaging Content: ↳ Our team produces content that captivates and converts. → Seamless Execution: ↳ From inception to execution, we handle every detail with precision. → Measurable Results: ↳ We provide insights and analytics to demonstrate ROI. Our team is passionate about partnering with you to create events that resonate and drive tangible business outcomes. Want to learn more about how we can elevate your brand through event marketing? Let’s connect and explore the possibilities together.