How beautiful is this campaign happening across Ireland this past week as an alternative to Black Friday. The campaign was developed by more than 40 professionals across 10 of Ireland’s leading advertising and media companies. We love that corporations are also joining us in the climate sphere to move beyond consumerism-driven lifestyles and messages. We need as many people as possible on board to transition to a future where we practise mindful living and not overconsume! Image Credit: AdWorld
