Avi Leaf is an outstanding Commercial Pharma consultant with extensive experience in Marketing and Sales. He has supported the launch of numerous medicines, including six global blockbusters. Since 2019, Avi and I have collaborated regularly to discuss the challenges and goals of the Pharma market.
Throughout this week, I'll share his responses to just a few of the questions Avi was good enough to answer for me, around the challenges of Marketing in Life Sciences:
Avi, now that most teams work in remote or hybrid environments, do you feel there is an impact on newer colleagues being able to learn as quickly as they might have done pre-Covid and how have you seen this manifest?
Definitely Dave. There has been a marked decrease in time spent in the office, which, for teams and team leaders, is a real challenge.
For those people newer to Pharma Marketing (and many other functions too), being in the office as part of a team is so important. Additionally, if someone is part of a launch team, I would even go so far as to say that it is critical.
Not only is it important for learning on the job - being close together to ask those important questions or check a quick piece of information with your team-member sitting next to you, it allows those team relationships to be built and nurtured naturally. How often did teams used to go to lunch together (even for 20-30 mins), where they may or may not have talked about work? Did they share some jokes, some stories, discuss more personal and family-related topics?
I had a manager who insisted we did that every day as a team, regardless of what was going on. His reasoning? Everyone needs downtime during the day, and it helps them to be more productive in the afternoon and less fatigued. Now, ask yourself, how often does that happen via remote working? That is much harder to create and capture.
As a result, whilst people are very focused on their work, via remote or hybrid working, they are having to work harder and longer to build up those relationships. Think how important a 2-day team off-site workshop can be, allowing people to work hard of course but also really get to know their colleagues better – get to know what makes them tick, what works for them and what is likely to make them go that extra mile to help out a colleague and friend in a particularly challenging time on a project that they are both working on.
Avi and I would love to get your views, please do share your thoughts and have a great week!
We help small business owners (< 5 million in revenue) build their entire marketing team for the price of one full-time employee.
1moGreat job listing. Clear. Concise. Useful. Actually a clear JD. Way to go!