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Explore the latest trends, opportunities, and challenges in digital marketing for this year, backed by insights from over 1,400 B2B and B2C marketers. Discover what’s shaping the industry and how your brand can stay ahead of the curve. #DigitalMarketing #IndustryTrends #MarketingInsights

Explore the latest insights, winning strategies, and key challenges facing brands, based on data from 1,400+ global B2B and B2C marketers. Unlock valuable findings including: 📊 Latest industry trends and shifts 🏆 Strategies that drive success in B2B and B2C markets 🔍 Key challenges and how top brands are overcoming them Don't miss out on actionable insights! Access the full report here: https://loom.ly/571j0hM Engage with us: 👍 Like 📎 Share 🔥 #Tag or #Send to someone who'd like this! ➡️ Follow MarTech Pulse for more updates and insights. #B2BMarketing #MarketingAutomation #MarketingInsights

With 2025 just around the corner, setting marketing budgets is naturally top of mind for marketing professionals and B2B leaders – yet data indicates most marketers are expecting little to no budget adjustments in the new year. In the latest edition of our rethinkPR newsletter, read more on the trends shaping marketing budgets–like AI and B2B tech buyer preferences–and insights from our own EVP Keith Giannini on budget planning 💰 https://bit.ly/3ZkDuWf

𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 & 𝐂𝐲𝐛𝐞𝐫 𝐌𝐨𝐧𝐝𝐚𝐲: $𝟐𝟑.𝟓 𝐁 𝐢𝐧 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐚𝐥𝐞𝐬—𝐚𝐧𝐝 𝐂𝐨𝐮𝐧𝐭𝐢𝐧𝐠 ✨ The numbers are in: 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲: $𝟏𝟎 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐚𝐥𝐞𝐬 𝐂𝐲𝐛𝐞𝐫 𝐌𝐨𝐧𝐝𝐚𝐲: $𝟏𝟑.𝟓 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐞𝐝 𝐛𝐲 𝐀𝐝𝐨𝐛𝐞—𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐫𝐞𝐜𝐨𝐫𝐝-𝐛𝐫𝐞𝐚𝐤𝐞𝐫! The data proves the digital experience is critical, and B2B traditionally follows B2C trends. Whether optimizing websites, refining content, or aligning your marketing strategy to foster positive customer experience—now’s the time to start laying the groundwork for an improved digital presence. But staying competitive in this fast-evolving space can feel overwhelming. Reduced budgets and stretched teams make it hard to keep up, let alone maximize outcomes. At 3X Marketing, we specialize in helping businesses get the most out of their resources by focusing on what matters and turning that focus into actionable steps. Whether you’re refining your website or launching a full-scale content overhaul, we do this all day, every day. If you’re wrapping up 2024 and 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐡𝐞𝐚𝐝 𝐭𝐨 𝟐𝟎𝟐𝟓—but aren’t sure how to tackle digital with your current bandwidth—we’ve got you. Let’s chat about what’s working, where to focus, and how to do more with less. #DigitalMarketing #B2BMarketing #MarketingStrategy

Increasingly, a company's digital presence is critical to branding and their overall GTM strategy. It's satisfying to come up with solutions that drive growth and make an impact. #marketingleaders #growthstrategy #marketingtips

The trend continues.... While some pockets of society try to buck the trend, more of our living is done online. Business is no exception, and neither is B2B. Might as well make the most of it for your Company and Clients. #domorewithless #leadershipmatters #marketingsolutions

I’ve written before how boring marketing costs businesses millions every year. Consultant Peter Field found evidence that boring marketing is 7x less effective than interesting (emotional, fame-generating) marketing. The IPA’s 20-year advertising effectiveness database shows that being interesting can deliver a 7x effectiveness boost from messaging alone. So, how can you be interesting? It starts with insights—novel human insights that dig deep. Every piece of effective advertising uses a clear understanding of human desire, followed by optimization using data. But what exactly is an insight? Insight. Noun: a clear, deep, sometimes sudden understanding of a complicated situation. There are 3 places to look for insights in B2B marketing: Category insights: Found in industry reports, they show where the category is heading. But finding something new here is tough. Using category insights risks appearing category generic. This is the most common error for B2B businesses. Business insights: These show what businesses want (usually to make or save money). This is a checkbox, as without an ROI no one will buy anyway. So we have to keep digging. Buyer/user insights: Bingo! The most powerful insights come from understanding where the buyer wants to go and how to help them get there. This is where the magic happens. Solve the process of getting them what they want, and you buy loyalty and rave reviews. To stand out, explore user problems and their Jobs to be Done. Find what your customers value and where they want to get to, and then triangulate it with your vision and product. Deliver them what they want through your processes, help and support. To avoid sounding like the category, find human insights that demonstrate an understanding of where buyers want to get to. That’s how you stand out. Read more 👉https://lnkd.in/ddbA-kEJ #MarketingStrategy #B2BInsights #CustomerInsights #EmotionalMarketing #BusinessGrowth #EffectiveMarketing

Marketers are embracing full-funnel marketing, yet they struggle to deliver personalized experiences. LatentView's recent study, conducted in collaboration with Forrester Consulting, reveals a gap between marketers' adoption of full-funnel strategies and their ability to optimize customer value. While 78% of surveyed executives believe they're executing a full-funnel approach, only 42% find it highly effective in achieving business goals. The study highlights the importance of data-driven insights in bridging this gap. Download the full study to learn more: https://lnkd.in/g5Mw2YEa Read More: https://lnkd.in/gkKtWqUA How effective is your full funnel marketing? Share your thoughts in the comments and let us know!

💡𝗧𝗵𝗲 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴… 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗶𝘁? Every time we think we’ve cracked the code to B2B marketing, bam! New trends emerge to shake things up. I recently came across some fascinating insights into what’s driving this evolution, and it got me thinking: 🤔  1️⃣ 𝗔𝗜 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 are no longer "nice to have." They're the standard. Audiences expect marketing to feel tailor-made for them (even in B2B). But are we leveraging data and AI enough to make this happen? 2️⃣ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝗮𝗿𝗲 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴. Whitepapers and case studies still hold value, but interactive content, short-form videos, and even gamified experiences are becoming game-changers. Which ones are working best for you? 3️⃣ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗼𝘃𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. The best brands aren’t just selling—they’re creating spaces where like-minded people connect. It's not just about your product; it’s about belonging. 🌟 What really stood out for me is this shift in focus—from pitching to building trust. Whether it's through transparent messaging, a unique brand voice, or community-building efforts, it’s clear: connection is the new currency in B2B marketing. So here’s my question for you: 𝗪𝗵𝗶𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝘀 𝗺𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Or better yet, is there a trend you’re riding right now that we should all be talking about? Drop your thoughts below 👇 Let’s spark some ideas! 🔥 #B2BMarketing #MarketingTrends #DigitalTransformation #MarketingInnovation

I both love and hate this Forrester article. I love it because the integration of the entire customer lifecycle -- not end-to-end but cyclical and not necessarily neatly sequential) -- has always been important. Marketers who focus on integrated strategies from product through demand gen tend to win, not because they're doing more "things," but because their approach to market is informed by real-world insights from the market, competitors, customers, prospects, internal data, and adjacent services. I hate it because this is integrated marketing rejiggered to have a brand new name, but as we marketers who have practiced integrated, data-driven, wholistic, growth-focused programs for decades, it's a mistake to look at it like a new approach. There are new tools, new obstacles, new pressures...but a rose is a rose is a rose.