23HubLab’s Post

From fashion to beauty and tech, I see a common problem for amazing e-commerce brands. ✅ beautiful creative ✅ killer socials ✅ incredible brand … all positive things right? yes, but it also means 😓an over-reliance on paid ads 😓an over-reliance on brand name which then results in organic traffic not supplementing that coming through paid or direct. so you have the best leggings, or sports tech accessory, or specialist moisturiser. but you’re not targeting those searching on Google properly because you haven’t set up optimal targeting on-site through: ✅ tailored keyword research ✅ optimised landing pages ✅ on-site content ✅ structured navigation & internal linking etc you can ride the wave of your brand and funnelling more and more money into paid ads, but looking at how you can get non-branded search organically is going to help supplement those efforts. this is where you need a tailored SEO strategy within your wider digital plans. if this sounds like something you need a hand with, drop me a message to see how Verde | SEO for Fashion, Luxury & Sports Brands can help you.

In today's digital age, having a strong online presence is vital for businesses to thrive. For a Cardiff-based massage center in the UK, a well-designed website can be a game-changer. Let's delve into why developing a website tailored to the needs of the center is crucial for its success. 1. Understanding the Needs To develop an effective website, it's essential to understand the specific requirements of the Cardiff massage center. This involves identifying the services offered, target audience demographics, and unique selling points. 2. Designing the Website A visually appealing and user-friendly design is key to capturing and retaining visitors' attention. Elements such as intuitive navigation, clear call-to-action buttons, and high-quality images can enhance the user experience. 3. User Experience Ensuring a seamless user experience is paramount. The website should be optimized for mobile devices to cater to users on the go. By prioritizing ease of navigation and fast loading times, visitors are more likely to stay and explore the site. 4. SEO Strategy A robust SEO strategy is essential for increasing organic traffic to the website. This includes optimizing on-page elements such as meta tags, headings, and internal linking, as well as implementing off-page tactics like link building and guest blogging. 5. Local SEO For a local business like the Cardiff massage center, targeting local keywords is crucial. By optimizing for location-based terms and claiming a Google My Business listing, the center can improve its visibility in local search results. 6. Monitoring and Analytics Tracking website performance is essential for measuring the effectiveness of the strategies implemented. Utilizing tools like Google Analytics allows the center to gain insights into visitor behavior and make data-driven decisions for continuous improvement. Conclusion Developing a website for the Cardiff massage center is not just about creating an online presence; it's about creating a platform that effectively communicates its services and values to potential customers. By focusing on design, content, SEO, and user experience, the center can establish itself as a trusted authority in the industry and drive business growth. #novasoft #it #website #app #innovation #digitalmarketing #Future #tech #technology #creativity #ecommerce #startups #marketing #futurism #seo

Last month one of my fashion clients reached over £200k in organic revenue, growing steadily from around £100k in January. It is also a 140% increase compared to last May’s SEO revenue - with paid traffic actually reducing and SEO performance allowing us to take some of that weight. This is all possible through a well structured and tailored SEO strategy. And at the heart of that strategy has been targeting generic keywords. Building a brand people search for is going to drive sales, but targeting those that aren’t necessarily searching for your brand or haven’t heard of your brand is going to open you up to a whole new world of buyers. If this sounds like something you want for your business, then drop me a message 📥 Verde | SEO for Fashion, Luxury & Sports Brands

How We Helped One of Our Clients Generate $287747 Revenue in 1 Year with Just $21K Ad Spend 🤩 Client Background: Our client, a jewelry brand based in Kuwait, sought to increase sales and brand visibility through Facebook and Instagram advertising. With a focus on local market trends and cultural preferences, they aimed to leverage digital platforms to drive significant revenue growth.  Campaign Overview: ↳ Objective: Message ↳ Ad Spend: $21k over 1 year. ↳ Total Sales Generated: $287747 Strategy and Execution: The campaign strategy centered on creating compelling ad creatives and optimizing ad performance throughout the year-long campaign.  Ad Creative Strategy: ↳ Utilized a mix of image and video ads showcasing various jewelry products. Highlighted local Kuwaiti culture and fashion trends to resonate with the target audience. ↳ Featured models wearing the jewelry in diverse settings and outfits to demonstrate versatility and appeal.  Execution Highlights: ↳ Testing and Optimization: Continuously tested multiple variations of ad copy and creatives to identify top-performing combinations. ↳ Social Proof: Incorporated customer testimonials and reviews to build trust and credibility among potential buyers. ↳ Funnel Approach: Followed a structured funnel strategy, guiding potential customers from awareness to conversion with tailored messaging and CTAs.  Results and Impact: ↳ Revenue Generation: Achieved $287747 in sales revenue within the campaign period. ↳ Cost Efficiency: Demonstrated exceptional ROI with a revenue-to-ad spend ratio that highlighted the effectiveness of the campaign strategy. ↳ Market Penetration: Successfully penetrated the Kuwaiti market and established a strong brand presence through targeted digital advertising efforts.  Key Takeaways: ↳ Creative Variation: Testing multiple ad variations significantly contributed to campaign success. ↳ Social Proof: Leveraging customer testimonials helped in building credibility and encouraging conversions. ↳ Funnel Optimization: Strategically guiding prospects through the sales funnel to maximize conversion rates and revenue. Interested in achieving similar results for your business? Contact us today! 🌐 arhamsolutions.com 📲 +923119535588 📧 info@arhamsolutions.com

𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗡𝗲𝘂𝗿𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? As a Digital Marketing expert in Kerala I can say that Neuromarketing will assist you to comprehend and use how the brain works, to strengthen your marketing. Here’s how we can use it: 1.𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 : Make focus of making people feel happy, excited or inspired. But they have emotional content for a reason — it grabs attention and builds connections. 2. 𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗼 𝗖𝗮𝘁𝗰𝗵 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 : Make it easier for people to take action by placing important things like buttons or offers in places they have been looking naturally. 3. 𝗨𝘀𝗲 𝗖𝗼𝗹𝗼𝗿𝘀 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 : Colors influence emotions. For instance red instills urgency, while blue forms trust. Find colours that fit your message. 4. 𝗠𝗮𝗸𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗦𝗶𝗺𝗽𝗹𝗲 : People are able to get to what they need faster and stay engaged so long on a clean and easy to navigate website. 5. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗦𝗲𝗻𝘀𝗲𝘀 : Animations or sounds to make contents more interactive and more engaging. 6. 𝗧𝗲𝘀𝘁 𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 : Change it up by looking at different designs and content and see what works best to drive people closer and closer. Using these simple neuromarketing tips can help us to create more effective and engaging marketing campaigns. #MarketingTips #Emotionalmarketing #Branding #Neuromarketing #DigitalMarketing

Not getting the best results from Google Ads?  Let me explain why keyword research is so important.    It’s more than just running ads.  It’s about reaching the right people, every time.    Here’s why keyword research matters:   1️⃣ Reach the right audience for your ads.  - Example: Instead of "shoes," try "affordable men's running shoes." 2️⃣ Make the most of your budget with better keywords.  - Example: Use "best laptops under $500" instead of "laptops." 3️⃣ Get more clicks by matching what people search for.  - Example: Use "buy organic skincare products" instead of just "skincare." 4️⃣ Get leads that are more likely to buy.  - Example: Try "book family vacation packages" instead of "vacations." 5️⃣ Stay ahead by using new trending keywords.  - Example: Bid on "sustainable fashion trends 2024" for future demand. 6️⃣ Lower costs by improving your ad’s quality.  - Example: "Luxury leather wallets for men" is better than just "wallets." 7️⃣ Create ads that match what people need.  - Example: Use "how to apply for a personal loan" instead of just "loans." 8️⃣ Get better results by using strong keywords.  - Example: Focus on "best fitness trainers near me" over just "fitness trainers." 📝 Example: Instead of bidding on "shoes," go for "buy red running shoes online."    P.S. Without keyword research, you're wasting your ad money!

Branded vs. Non-Branded Keywords When it comes to ranking on Google, understanding the difference between branded and non-branded keywords can make all the difference in driving growth for your business. Branded Keywords These are searches that include your brand name, such as: - Nike running shoes - Samsung Galaxy S23 Ultra These keywords are essential for capturing high-intent users who already know your brand and are closer to making a purchase. They also help strengthen brand recall and build loyalty among your existing customer base. Non-Branded Keywords - Best shoes for marathon training - Affordable smartphones Non-branded keywords are crucial for attracting new audiences who might not know your brand yet. They help you reach a larger pool of potential customers and build your presence in competitive categories. Why Non-Branded Keywords Deserve More Attention If someone searches for "Nike running shoes," they already know what they want. But someone searching for "best shoes for marathon training" is exploring their options. This is where you can capture their attention, introduce your brand, and convert them into loyal customers. A balanced SEO strategy includes both branded and non-branded keywords, but to grow your audience, focusing on non-branded content is key.

Some websites are performing so poorly on search engines. It's FRUSTRATING ! It is very annoying for a BIG brand to rank so low, you have to use alternative solutions to get their websites. Work on making your brand easy to find. Hire digital teams or outsource them! Anyway, end of rant. Here are some of the ways to make your website pop up easily: * Identify relevant keywords related to your website's content and incorporate them strategically in your website in headings and content. *Regularly publish high-quality, original content that provides value to your target audience such as blog posts, articles, videos, infographics, and more. *Utilize social media platforms to promote your website and engage with your audience *Your website should be mobile-friendly and load quickly on smartphones and tablets. *Stay updated with the latest trends and algorithms, and continuously optimize your website and marketing strategies to maintain and improve its visibility online. Always your digital transformation enthusiast#obonyoJM# #digitalstrategy# #digitalcomms# #website#

🎯 Traditional vs. Digital Marketing: Which Works Best for Your Business? 💡 Traditional Marketing: • Mediums: Print (newspapers, magazines), TV, radio, billboards • Reach: Localized, hard to track exact reach • Engagement: One-way communication • Cost: Typically higher for larger campaigns • Lifespan: Limited period (TV ads, printed material) 💻 Digital Marketing: • Mediums: Social media, websites, SEO, emails, PPC • Reach: Global, highly targeted to specific audiences • Engagement: Two-way, real-time interaction with customers • Cost: Cost-effective and scalable • Lifespan: Lasts as long as needed, easy to update 🔍 Which Should You Choose? For measurable results, broader reach, and more precise targeting, digital marketing is the way forward. Embrace the future with Big A Solutions! 📲 Need assistance? Dial us at 98940 49978 and Let’s discuss how we can grow your brand in the digital world! 🌐 Explore more about us @ https://lnkd.in/gznRTRMJ | 📩 Feel free to drop us an email at support@biga.in 🖼 Curious about our creative work? Check out our stunning social media designs at https://lnkd.in/gtvnCBh2 👍 Stay connected and follow us on Facebook and Instagram at @bigasolutionsofficial for exciting updates and inspiration! #bigasolutions #services #company #website #appdevelopment #webdevelopment #product #digitalmarketing #brand #branding #brandgrowth #marketing #socialmediamarketing #advertising #ppc #followers #reach #promotion #madurai #tamilnadu #india

To boost your fashion website's revenue using SEO, focus on increasing visibility, attracting visitors, and converting them into customers. Implementing strategic SEO techniques enhances your site's ranking on search engines, driving more traffic and sales. Here are key techniques to get started: 1. **Keyword Research 🔍**: Identify high-traffic, low-competition keywords related to fashion. 2. **Quality Content 📝**: Create engaging, trendy fashion blog posts, lookbooks, and guides. 3. **Optimize On-Page SEO 🛠️**: Use keywords in titles, headers, meta descriptions, and alt texts. 4. **Mobile-Friendly Design 📱**: Ensure your website is responsive and loads quickly on mobile devices. 5. **Backlink Building 🔗**: Collaborate with fashion bloggers and influencers for backlinks. 6. **Social Media Integration 📲**: Share your content on social platforms to drive traffic. 7. **User Experience (UX) Enhancement 🚀**: Improve site navigation, reduce load times, and ensure a smooth shopping experience. 8. **Regular Updates 🔄**: Frequently update content to stay relevant and improve SEO rankings. Implement these strategies to see a boost in your fashion website's visibility and revenue! 💰✨