3 Strands - Integrated Marketing Solutions’ Post

I have been learning marketing for Learners' Club for this past month. Here are a few things that significantly changed my outlook. 1. Marketing = selling a story 2. The story that you sell is not your story. It's your customers' story. 3. Your customers need to believe in your cause, not just your product. Let's put these points into practice. I stand for dynamic, natural learning. The story I sell is of a learner who faces immense confusion because of the myriad of options present in the world to learn. They come across this idea of dynamic, natural learning and they implement it to learn more, learn better and finally achieve their dream career. The story isn't about me. It's about all the learners that reside within you. p.s. if you find yourself wanting to engage in dynamic, natural learning, check out my e-book: https://amzn.to/3VYfcBa

As a digital marketing manager and social media designer, for Goddard Riverside- Options Institute, I created this video to advertise a new online course for college access counselors. The course provides information needed to successfully guide students through career exploration, the college application process, all the way through graduation. I also really began to enjoy using Canva for video creation. There are still some things Canva can't do that Adobe CS can, but they are catching up! https://lnkd.in/eNkUC4md

Today, in a class I was teaching, I handed each student a blank sheet of paper and asked them to anonymously answer three questions: 1️⃣ What’s one thing you’ve learned this semester? 2️⃣ What’s something I should change about this course? 3️⃣ What’s something I should keep doing in this course? As I ate lunch at my desk, I read through their responses. It was inspiring to see what they found valuable in the content, but even more so, I admired their thoughtful insights and feedback. One of my favorite parts of teaching is staying in tune with my audience—understanding what motivates them, how best to engage them, and when to pivot to better meet their needs. These small moments of reflection not only help me grow and create more meaningful learning experiences for my students, but also enhance my strategic thinking when crafting marketing messages tailored to their needs. How do you stay connected to the needs and perspectives of your audience, whether in teaching, marketing, business, or life?

- Want to turn your expertise into a thriving online course? Start with this: Understanding your audience. Before you even think about recording your first video or writing a single module, take the time to deeply understand who you're creating this course for. Who are they? What challenges are they facing? What keeps them up at night? By zeroing in on your audience's specific pain points, you can tailor your content to meet their exact needs. This isn’t just about imparting knowledge—it’s about transforming lives. The more precisely you can define your audience, the more impactful your course will be. - The next crucial step is to create a clear and compelling learning journey: Think of it like a roadmap—your students need to know exactly where they’re starting, where they’ll end up, and what milestones they’ll hit along the way. This means structuring your course in a way that’s both logical and motivating, ensuring that each lesson builds upon the last. When your students can see and feel their progress, they’re more likely to stay engaged, complete the course, and recommend it to others. This is how you turn a one-time student into a lifelong advocate of your brand.

Ever heard the saying 'Those who can't do, teach'? Quite literally my most hated saying in this world. In reality, teaching - especially in the world of digital marketing - requires *DOING* more than ever. It’s not just about talking theory or throwing up the same old slides year after year. Digital changes so fast that every time I run a workshop, there’s a mountain of pre-work behind it. What worked five years ago is often outdated in just five months (or weeks, or days). Every time I hit "present," I'm already thinking about the next update. New stats, new trends, fresh insights, updated slides… it’s a constant cycle of researching and revising to make sure every piece of content is relevant and actionable so that every session actually helps people. TLDR: Teaching *IS* doing.

What would make learning how to market easier? 🤔 Knowledgeable teachers who are competent communicators? 🤔 Knowing you’re learning from people who are teaching from (current) experience, not theory? 🤔 A community of other coaches on the same learning journey as you to support you? 🤔 An online repository of over 400 hours of coach-specific marketing training to turn to when you have a question? 🤔 The opportunity to ask ALL your questions, whenever you have them, in a comfortable, non-judgmental environment? 🤔 ICF accredited programmes? 🤔 Something else? If so what? Let me know in the comments.

🚀New blog post! 🚀 📘In this post, I cover the most common mistakes that may happen when writing learning outcomes and their possible impact on course marketing and communication. Learn how to avoid these mistakes and use them to create a better marketing message. 💡Wrong promise, misled learner, missed opportunity. 💡 🤔Has it ever happened to you that you expected something else from a training session? 👉I remember quitting after the second workshop of a training that was supposed to be practical and hands-on but turned out to be completely theory-based. 😬 💬Let me know in the comment! 👉Read the full post: https://lnkd.in/e5d2-V7k #LearningDesign #eLearning

If you want to create a course or group program, pay more attention to feedback loops and touchpoints. I've had a decent amount of conversations with service providers who have launched courses in the past with little to no touchpoints and didn't offer any feedback opportunities for their students. Feedback loops and touchpoints help with: - continuous improvement - early detection of issues - tailoring to diverse learning needs - building connections and community - measuring success and learning outcomes Feedback loops help you measure whether your students 'get it.' This allows you to evaluate the effectiveness of the program or course, ensuring your students are gaining the skills or knowledge you promised and can highlight areas for improvement in future revisions. The popularity of 'passive income' messaging has made the online course industry overrun with mediocre learning opportunities. The more we can gather data and prioritize student engagement and results, the better. I'll be teaching my workshop attendees how to include better feedback loops and touchpoints. If you're ready to launch a course or group program in 2025, join me on November 1st in Christchurch to map out your next online offer in a day. Workshop agenda and details are in the comments.

Schools out and time to party!! That and kicking it up a notch with leveling up your skills. While most online schools are a great way for structured learning, the most valuable part of it is the access to the teachers. During each class you'll most likely get 15-20mn of dedicated time with your teacher where they'll provide detailed notes and feedback. While all of that is great, it also costs a pretty penny. What if there was a way where you could get much more of the good stuff for a more affordable price that goes directly to the teacher and not overhead or marketing? Our seasoned mentors provide 1:1 mentoring where you can tailor your learning to exactly what you need and at the pace that fits you speed. Check out the spreadsheet to see which mentor is the best guide for your next level up! https://lnkd.in/gAHXbwzX

I have taken many online courses in my marketing journey and realized that getting too much knowledge from courses is useless "if you don’t apply it." Think about it: What good is knowing the latest marketing strategies if you're not implementing them? What’s the point of understanding consumer psychology if you’re not using that insight to craft compelling campaigns? The endless cycle of learning without doing is a trap that wastes our time and stops our growth. I always ensure that whatever I learn from courses, books or videos I put it into practice. → Experiment → Make mistakes → And learn from them. That’s where the real growth happens.