360 Destination Group’s Post

This is big! Take a look below and click the link to learn more about what we are rolling out with this new offering!

Last week, we (Usual Company) piloted our UC Sales session with Mark Sturdy, Managing Director of Entain Venues. The idea of the session wasn’t to pitch products: but rather to help founders better understand how to sell within the entertainment industry. It also turned out to be an incredible way to share some really great products with Mark and even led to a discussion on a potential pilot for next month. Mark shared some incredible insights from his 20+ years selling into venues and stadiums. Two points I wanted to share... - Mark spoke about a sales campaign he was part of where they couldn't go to the customers who they thought would buy the product, they instead had to go to those who they thought wouldn’t. It turned out to be an incredible way to understand how the product was seen and gave all the sales reps the opportunity to hear the type of questions they get, so when they got those questions they had the answers good to go. - Find the venue owners that can sometimes be overlooked for new products, they may be small but they can be mighty when it comes to their network. If you’re a founder or BD who’s looking to better understand how to sell into venues, stadiums, festivals and conferences. We’ll be kicking off these officially in June as part of the UC community. If you’re keen to find out and more, we’d love to hear about what you’re building —> https://lnkd.in/gQyvYP8v #entertainment #sales #venues #festivals #conferences #stadiums

Today, the El Paso Chamber released a critical comparative study on sports entertainment venues, crafted in partnership with CAA Icon Strategic Advisory. This comprehensive analysis reveals that El Paso is significantly underfunded compared to similar markets, ranking 33rd out of 35 in investments since 1990. There are far more statistics like this one in the full study that illustrate the untapped potential of El Paso’s sports and entertainment venues. As we plan for the future, it's essential that we consider these findings to guide our decisions and ensure that our sports and entertainment facilities can truly meet the needs of our community and bolster our economy. For the full study and more insights on enhancing our event venues, visit https://bit.ly/3xvAv3v. 📷: The University of Texas at El Paso #ElPasoChamber #EPC #EPCEverywhere #EPCAdvocacyInAction #EPSportsAndEntertainmentVenues

But what did we actually learn? It's been one month since Cannes Lions and we have analyzed the major trends that define the experiential side of the festival. Read the full report here: https://hubs.ly/Q02HcBMd0

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Business experts, I’m intrigued by this rolling story, which provokes three initial questions. Co-op, as named sponsor of this no-doubt brilliant new Co-op Live venue (when it opens), has had its name headlining every news story relating to the venue’s successive concert cancellations (#PeterKay and #TakeThat are among them, and even #BarryManilow has booked a contingency venue for July). 1) Has this been a positive or negative influence for Co-op’s brand awareness? 2) Is the failing of the Project Construction Team, responsible for properly completing and readying the venue evident to (among others) disappointed concert-goers, or do they blame the headline sponsor and/or the ticket-sellers (e.g. Ticketmaster)? 3) What comment(s) have been received from #OakViewGroup, CityFootball, or #sheihkmansour [ منصور بن زايد بن سلطان آل نهيان; ]? (One could almost imagine that this new venue and its antics is a fabulously extravagant PR ploy.) #business #intrigue #brand #sponsor #entertainment #concert #venue #guestexperience #customerservice #PR

Really great insights provided by the El Paso Chamber. The lack of investments in the infrastructure and long-overdue upgrades of #EPSportsEntertainmentVenues is glaring. Hopefully this factual-based data will help to educate more about the need to pursue & approve funding now. Let's take the personal feelings, egos, and biases out of it and focus on the facts here. We have neglected these venues & it has impacted our ability to attract #entertainment, while also impacting our ability to generate revenue (we're talking millions lost). "This comprehensive analysis reveals that #ElPaso is significantly underfunded compared to similar markets, ranking 33rd out of 35 in investments since 1990." As a proud 3rd generation El Pasoan I've heard for years, "Why don't we have more entertainment options?" and "Why do the big #concerts not stop here (even though we know they're driving through on I10)?". We have the opportunity to speak with leaders from The City of El Paso Texas and El Paso County and collectively push for changes to be made. Our city deserves better, and changes are needed. Voting season is just around the corner! Let's do this - #sisepuede! #ElPasoSTRONG #LetYourVoiceBeHeard #TimeForAction #ElPasoChamber #CAAIconStrategicAdvisory #SunBowlStadium #ElPasoColiseum #DonHaskinsCenter #SouthwestUniversityPark #AbrahamChavezTheatre #PlazaTheatre #ElPasoTX Renard Johnson for Mayor Cassandra Hernandez Cary Westin Brian Kennedy Joshua Acevedo, Ed.D. Isabel Salcido Andrea Hutchins Elizabeth Mia Brad Alan Heather Jim Jose Bernie Michael Salvador Roddex Ruben Tracy Scotty Joe Jorge Tiffany Brad Marina Marcus Lydia Rob Michael Kelvin Jill Hazel Kelly Stuart William Justin Joseph

New tie-up between ASM Global and Project Admission, in which ASM Global venues can avail themselves of PA's services and capabilities, including many of which cannot or will not be provided by that primary ticketing companies that PA's tech integrates with and sits atop. Seeing more of these deals where companies that connect ticketing and commerce and other parts of fan experience are being brought in to enhance primary ticketing: https://lnkd.in/eAFtiCH2

You've got your event, and it's going to be the best event. Ever. You're going to help everyone there with your skills and wisdom, and your enigmatic, charming, funny, engaging presenting skills will lead to rapturous applause and everyone wanting to be your BFF....if not more. Only one hurdle. Your venue only seats a small amount of people and it's pretty much cost you the same amount to put the event on as you've got coming in. But you know you can help more people. You know your brand should be national, not just local, in fact it should be...INternational, NAY! It should be Global! By promoting your event and getting a team like those lovely chaps at Flying Shark Media in to support with high quality streaming, you've just given access to the world with real time interactions leading to widespread recognition, potential increase of revenue, possible sponsorships and movie/record deals*. So let's talk stream! *it could happen?

I recently had the opportunity to speak about a work event live on MONEY FM 89.3.  Being that it was my first time, I had prepared the salient points of my delivery and was confident in my ability to convey them. What I wasn’t ready for was the conversational nature of this interview.  See, a conversation (especially amongst four people from different industries) is different to delivering a speech. Within this short ten-minute engagement, I found myself mentally scrambling to contextualise the points I wanted to land within the backdrop of the programme.  How would I answer the host's question in a way that ensured a (1) seamless flow within the four parties whilst (2) landing the key points I needed to as a representative of my organisation? Often-times when it comes to a conversation, we’re not so much listening as we are waiting our turn to speak.  This happens many times to even the most seasoned of business leaders - we’re so used to delivering an address we forget how to create an engagement. This is understandable.  As leaders we are often expected to chart direction, critique output and provide approval.  All of this is one-way communication.  Often instructional and at times, transactional. That’s not how a conversation works.  A conversation is a delicate dance between people who have decided to be in the same room but haven’t agreed on a choreography.  It’s not a marionette moving its limbs at the behest of whoever holds the strings. Now, I often joke that my husband is too quick to provide a solution when all I want is a listening ear.  I’m by no means a believer in gender-stereotyping but a quick poll of the ladies might well support this hunch.  We want to be danced with, not told where to place our feet! So, here’s a not-so-pro-tip for navigating your next interview or panel discussion.  Have your main agenda written in point, on a post-it, in a way that you can check off.  Assign 30% of your mental resources to managing this.  The other 70% goes towards what I call “active listening” - getting under the skin of what your fellow panelists are saying and making a conscious effort to address their queries and views in a way that seamlessly delivers those agenda points you’ve listed out. It sounds logical in theory but is actually quite difficult in execution because the outcome of such an engagement rest entirely on this unspoken common understanding, the organic choreography that distinguishes interaction from instruction. When was the last time you had a conversation? 🙋♀️ Glenn van Zutphen (Founder, CEO) Neil Humphreys david chew Samsung Electronics Singapore National Heritage Board