3Natives Acai and Juicery’s Post

Exciting times at Fuzzy's Taco Shop Patrick Kirk joins the Fuzzy’s team as Chief Marketing Officer. Check out the feature in D CEO to see how Fuzzy’s is setting the stage for a bright future!

NOTE - this is a strategy of blitzing one city at a time, but the documenting of the blitz creates digital content that extends BEYOND the city being blitzed. Something like this would require derailing the train of thought from the default strategy track. A careless reaction to the idea of blitzing a city might be, “no, cuz we want to reach nationwide” or, “no, because how much return on our investment are we going to get from an ad on a sailboat,” But it’s not about an ad on a sailboat — it’s about a video showing that you put an ad on a sailboat #advertising #marketing #branding #content #socialmedia #digitalmarketing

Meet Rich, our Chief Marketing Officer here at John Good Group 👋 How did Rich get to where he is today? We’ve discovered where he started, his top tips for succeeding, and the challenges he faced. One of the exciting elements of his skillset he has developed is, “creating momentum every day.” As he puts it, “My favourite team check-in is asking them, ‘Are you winning?’” 🏆 Click the link in the comments below to read more about how Rich became Chief Marketing Officer 👇

Today wraps up my time as Greenwoods’ Sales & Marketing Director, but I’m not going far! Tomorrow will be my first day as Greenwoods’ Brand & Campaigns Director. 😃 Whilst my core responsibilities aren’t changing drastically - I’ll still oversee our marketing, business development, and client engagement efforts - my new title and team name change signal a focus on building our brand identity and executing innovative, unified campaigns.  Our aim is to deliver impactful, talk-worthy campaigns that get us noticed and support our growth ambitions. It’s just a small name change, but it represents a big-picture mindset shift. Leah Pearson, Charlotte Rose & Emily Rawlinson let’s do this. 💡 #BrandMarketing #IntegratedCampaigns #LegalMarketing #TeamWork

All marketing should perform, not just performance marketing.

"How do you like them...donuts?" ☕🎬 🍩✨   Curious about the strategy that powered #client Dunkin's Super Bowl commercial success? Jill Nelson, CMO of Dunkin', “spills the beans” on collaborating with MSL and Ben Affleck’s agency Artists Equity, navigating the Gen Z landscape and the brand’s shift towards seizing bigger cultural moments.   Read the full Ad Age article below.   #influenceimpact #PRAgency #DunKings #Dunkin

Wow! Stuff reveals new Head of Marketing 👏 The British toy manufacturer has revealed the appointment of Kerry Tarrant as its first-ever Head of Marketing & Brands. Tarrant has nearly two decades of marketing experience within consumer goods and has worked for some of the toy industry's most well-known brands including Vivid, Flair, and most recently IMC Toys, where she held the position of Senior Marketing Manager of the UK & Germany. Her appointment signifies an exciting new chapter for the toy specialist as it looks to grow its marketing department for the first time. Dawn Lavalette, Managing Director of Wow! Stuff, commented: "We’ve actually never had a marketing department or a marketing lead. We’ve always wanted one and with our products gaining really good traction organically, it was time to professionalise that part of our business." Tarrant added: "Wow – I’ve become a Wow! Stuff-er! During my 15 years in the industry, working with some of the most inspiring leaders and exciting brands, I’ve kept an admiring eye on Wow! Stuff and watched as it has grown to become one of the most innovative and visionary toy companies out there." "And now I’m a part of this amazing team! I do feel a bit like it’s my first day at school and the nerves are starting to creep in, but I’m ready for this next adventure.” “I can’t wait to get my teeth into marketing some of the most awesome products and seeing the reactions of kids – and big kids. I’ve already seen some of what’s to come for 2025 and it’s staggering – I’ve never seen anything like it.” #News #Toys #Licensing #Marketing #Brand #Strategy #Growth #Leadership

🎉 90 days as Marketing Director at Indy Roof & Restoration! If you find yourself overwhelmed in a new role, welcome to the club. Key takeaways: 1️⃣ Impossible to scale without a strong foundation 🏗️ •Improved lead attribution from 50% to >90% •Developed Marketing Scorecard •Established effective Marketing Cost Per Lead 2️⃣ "No" is a superpower 💪 •Overwhelmed by vendor pitches touting, "We can help you excel in your new role!" •The key? Come to the role with your own 30-60-90 day plan. 3️⃣ Diversify lead sources 🎯 •Reduces performance fluctuations •Start building. Once you understand effective CPAs, time to test and measure. 4️⃣ Lean into others • Immediately promoted a member of my team. Incredibly deserved! • The wealth of knowledge Carl Miller provided exponentially reduced my learning curve ⏭️ Next up: Improve inquiry-to-lead conversions, speed-to-lead, sales enablement, and customer journeys. Excited for Q4 and a strong 2025! 💼🔥 Major shoutout to Adam Kaminski and Aaron Christy for their trust and exceptional leadership!

Which Super Bowl commercial did the most people like?  53% chose Dunkin’. While consumer products often try for catchy tunes and funny lines – perhaps because a consumer is constantly bombarded with competitors – they still seek to occupy a top of mind position.  A high level of top of mind positioning has measurable benefits, including positive association, increased sales and repeat buying. We can apply this top of mind principle to our world of commercial real estate brokerage by striving to have our clients associate us with key attributes including insight, expertise, performance, and trust. Since we are essentially a collection of small, regional businesses, Super Bowl advertising isn’t a top of mind tool for us.  In fact, many of us have already proven to ourselves that advertising, in general, doesn’t work.  Nonetheless, many agents have extremely strong brand equity (high levels of top of mind positioning). How have they done it?  How could you do it? Share in the comments how you are building brand equity.